Shared Flashcard Set

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Principles of Design
Vocab
22
Computer Science
9th Grade
02/01/2013

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Cards

Term
Alignment
Definition
relationship of elements in a pattern or grid.
Term
Balance
Definition
determined by how elements are placed on a page.
Term
Symmetrical
Definition
elements of the design are centered or evenly divided horizontally and vertically on a page.
Term
Asymmetrical
Definition
off-center alignment created with an odd or mismatched number of elements.
Term
Radial
Definition
elements radiate or swirl out from a center point
Term
Contrast
Definition
the use of big and small elements, black and white text, squares, and circles.
Term
Proximity/Unity
Definition
placing elements near each other to demonstrate their relationship to each other
Term
Repetition/Consistency
Definition
repeating some aspect of the design throughout the entire layout.
Term
White Space
Definition
negative or empty space between text and/or graphics.
a. Gives a design breathing room.
b. Smoothes transition between elements.
Term
Rule of Thirds
Definition
visually dividing the page into thirds vertically and/or horizontally and placing the most important elements within those thirds
Term
Optical Center
Definition
the spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page.
Term
Z-pattern
Definition
the visual path the eye follows when looking at a printed page.
Term
Five Elements of Design
Definition
1. Lines – used to organize information, simulate movement, lead the eyes and enhance a design.
2. Shapes – used to enhance a publication.
3. Mass – used to define size, space, and create an impact.
4. Texture – used to convey a “visual” sense of feel.
5. Color - can be used to
Term
Calming colors
Definition
cool colors (blue, green and violet)
Term
Exciting colors
Definition
warm colors (red, orange and yellow)
Term
Neutral colors
Definition
beige, ivory, taupe, black, gray, and white
Term
Add or detract attention
Definition
make design elements more or less noticeable.
Term
Create movement
Definition
make some colors stand out while others appear to recede.
Term
Lead the eye
Definition
lead the reader’s eye to certain elements in the design.
Term
Color palette
Definition
a chart used to choose colors. Can be used to pick colors that will look good together in desktop publishing publications
Term
Complimentary colors
Definition
colors that look good together to create a more visually appealing publication.
Term
On Monitors
Definition
colors are created by mixing varying degrees of red, green and blue light.
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