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Principles of design
n/a
20
Art/Design
11th Grade
02/01/2013

Additional Art/Design Flashcards

 


 

Cards

Term
Alignment
Definition
relationship of elements in a pattern or grid
Term
Balance
Definition
determined by how elements are placed on a page
Term
symmetrical
Definition
elements of the design are centeres or evenly divided horizontally and vertically on a page
Term
Asymmetrical
Definition
off-center alignment creted with an odd or mismatched number of elements
Term
Radial
Definition
elements radiate or swirl out from a center point
Term
Contrast
Definition
the use of big and small elements, black and white text, squares and circles
Term
Proximity/Unity
Definition
placing elements near each other to demonstrate their relationship to each other
Term
Repetition/Consistency
Definition
repeating some aspect of the design throughout the entire layout
Term
White Space
Definition
negative or empty space between text and/or graphics
Term
Rules of Thirds
Definition
visually dividing the page into thirds vertically and horizontally and placing the most important elements within those thirds
Term
Optical Center
Definition
the spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page.
Term
Z-pattern
Definition
the visual path the eye follows when looking at a printed page
Term
Lines
Definition
used to organize information, simulate movement, lead the eyes and enhance a design
Term
Shapes
Definition
used to enhance a publication
Term
Mass
Definition
used to define size, space, and create an impact
Term
Texture
Definition
used to convey a "visual" sense of feel
Term
Color
Definition
can be used to e voke emotion, set a theme or tone to a publication
Term
Add or detract attention
Definition
make design elements more or less noticeable
Term
Create movement
Definition
make some colors stand out while others appear to recede
Term
Lead the eye
Definition
lead the reader's eye to certain elements in the design
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