Term
| Maslow's hierarchy of needs |
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Definition
| Self actualization, esteem, love, safety, physiological |
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Term
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Definition
| management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends |
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Term
| 5 common elements in defining PR |
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Definition
| A management function, involves two-way communication, a planned activity, a research based social science, socially responsible |
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Definition
| Confused with other titles, credibility under question, lack of leadership |
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Term
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Definition
| Client, stakeholder, problem-opportunity, evaluative |
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Term
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Definition
| Research, Objectives, Programming, Evaluation |
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Term
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Definition
| Noise at top, Source, Message, Channel, Receiver, Feedback |
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Definition
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Definition
| have interest in an issue, but unaware of interest to others |
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Term
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Definition
| become aware of an emerging interest in an issue |
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Definition
| people act to influence opinions and actions of others |
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Term
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Definition
| Not easy to define, values in action, beliefs about right and wrong that guide the way we think and act |
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Definition
| Corporate social responsibility |
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Term
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Definition
| press agentry/publicity, public info, two-way asymmetrical, two-way symmetrical |
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Term
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Definition
| presents an accurate picture of reality |
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Term
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Definition
| describes some aspect of reality, but not necessarily an accurate picture of the larger reality |
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Term
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Definition
| Secondary, Feedback, Communication, Focus Groups, Survey |
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