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Definition
| Set of basic values learned by member of society |
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| Group of people with shared value systems based on common life experiences |
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| relatively permanent and ordered divisions of society members share similar values,interests, behaviors |
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| two or more people who interact to accomplish goals |
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| person within a reference group who, because of characteristics exert social influence |
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| online social communities where people socialize or exchange information |
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| persons pattern of living |
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Definition
| need that sufficiently pressing to direct the person to seek satisfaction of the need |
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Definition
| process people select, organize, interpret information |
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| changes in individuals behavior arising from experience |
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Definition
| thought person holds about something |
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| persons consistently evaluations toward object or idea |
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Term
| Dissonance-reducing buying behavior |
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Definition
| high involvement and few perceived difference among brands |
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Definition
| low involvement and few differences |
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| Variety-seeking buying behavior |
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Definition
| low consumer involvement, significant differences |
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Term
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Definition
| high consumer involvement significant differences |
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Term
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Definition
first stage buyer decision process
consumer recognizes problem or need |
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Definition
second stage
consumer aroused to search for information |
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third stage
uses information to evaluate alternative brands |
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Definition
forth stage
buyer decision about which brand to purchase |
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Term
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Definition
| further actions after purchase based on satisfaction with purchase |
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Term
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Definition
| buyer discomfort caused by postpurchase conflict |
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Term
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Definition
| good service or idea that is perceived by customers as new |
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Term
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Definition
| process person passes from hearing about an innovation to final adoption |
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Definition
| unique psychological characteristics that distinguish a person or group |
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Definition
| buying behavior of final consumers- buy for personal consumption |
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Term
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Definition
| individuals that buy goods services for personal consumption |
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