Term
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Definition
| Fresh Understandings of customers and marketplace derived from marketing information, become basis for creating value and relationships |
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Term
| Marketing Information System (MIS) |
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Definition
| People and Procedures for assessing information needs, developing needed information, and helping decision makers to use the information |
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Term
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Definition
| electronic collections of consumer and market information obtained from, data sources within the company network |
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Term
| Competitive marketing intelligence |
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Definition
| collection and analysis of publicly available information about consumers, competitors, and developments in marketing environment |
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Term
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Definition
| design, collection, analysis, and reporting of data relevant to a specific marketing situation |
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Term
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Definition
| gather preliminary information that will help define problems |
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Term
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Definition
| better describe marketing problems, situations, or markets. (potential for a product, attitudes of consumer) |
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Term
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Definition
| to test a hypotheses about cause-and-effect relationships |
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Term
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Definition
| information that already exists somewhere, having been collected for another purpose |
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Term
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Definition
| information collected for specific purpose at hand |
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Term
| Commercial online database |
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Definition
| collections of information available from online commercial sources or accessible via the internet |
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Term
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Definition
| Gathering primary data by observing relevant people,actions,situations |
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Term
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Definition
| observational research that involves sending observers to watch and interact with consumers in "natural environments" |
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Term
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Definition
| gathering primary data by asking people questions about knowledge, attitudes, preferences, and buying behavior |
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Term
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Definition
| gathering primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses |
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Term
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Definition
| personal interviewing of 6-10 people to gather with interviewer to walk about product service or organization |
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Term
| Online Marketing Research |
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Definition
| collecting primary data online through internet surveys, online focus groups, web experiments, or tracking online behavior |
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Term
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Definition
| gathering small group online with trained moderator to chat about product service or organization. gain qualitative research |
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Term
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Definition
| segment of population selected for marketing research to represent population as a whole |
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Term
| Customer relationship management (CRM) |
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Definition
| managing detailed information about individual customers and carefully managing customer touch points to maximize customer loyalty |
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