Term
|
Definition
| actors and forces outside marketing that affect managements ability to build and maintain relationships with target customers |
|
|
Term
|
Definition
actors close to company that affect its ability to service customers
company, suppliers,marketing intermediaries, customer markets, competitors, and public's |
|
|
Term
|
Definition
larger societal forces that affect microenvironment
demographic, economics, natural, technological, political, and cultural forces |
|
|
Term
|
Definition
| Firms that help the company to promote, sell and distribute goods |
|
|
Term
|
Definition
| any group that has actual/potential interest in or impact on an organization's ability to achieve its objectives |
|
|
Term
|
Definition
| Study of human populations |
|
|
Term
|
Definition
| 78 million people born during years following WWII |
|
|
Term
|
Definition
| 45 million people born in the "birth dearth" following the baby boom |
|
|
Term
| Millennials (generation Y) |
|
Definition
| 83 million children of the baby boomers |
|
|
Term
|
Definition
| economic factors that affect consumer purchasing power and spending patterns |
|
|
Term
|
Definition
| natural resources that are needed as inputs by marketers or that are affected by marketing activities |
|
|
Term
| Environmental sustainability |
|
Definition
| developing strategies and practices that create a world of economy that the planet can support indefinitely |
|
|
Term
| Technological environment |
|
Definition
| forces that create new technologies, creating new product and market opportunities |
|
|
Term
|
Definition
| pressures that influence and limit various organizations and individual in a given society |
|
|
Term
|
Definition
| institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors |
|
|
