Term
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Definition
| socially and environmentally responsible marketing |
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Term
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Definition
| an organized movement of citizen and government agencies to improve the rights and power of buyers in relation to sellers |
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Term
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Definition
| movements to protect and improve peoples current and future living environment |
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Term
| Environmental sustainability |
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Definition
| management approach that involves developing strategies that both sustain environment and produce profits |
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Term
| Consumer-oriented marketing |
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Definition
| principle of sustainable marketing that holds company should view and organize marketing activities from the consumers point of view |
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Term
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Definition
| principle of SM company should put most resources into consumer-value building |
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Term
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Definition
| principle of SM requires a company seek real product and marketing improvements |
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Term
| sense-of-mission marketing |
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Definition
| principle of SM a company should define mission in broad social terms |
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Term
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Definition
| principle of SM company should make marketing decisions by considering consumers wants, company's requirements, consumers long-run interest, and society's long-run interests |
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Term
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Definition
| products that have no immediate appeal or long-run benefits |
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Term
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Definition
| products that give high immediate satisfaction but may hurt consumers in long run |
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Term
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Definition
| low appeal benefit consumers in long run |
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Term
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Definition
| high immediate sanctification and high long-run benefits |
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