Term
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Definition
| a set of values that guides decision making and behavior |
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Term
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Definition
| the morals or ethical dilemmas that might arise in a business setting |
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Term
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Definition
| ethical problems that are specific to the domain of marketing |
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Term
| What is the framework for Ethical Decision Making? |
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Definition
- Identify Issues
- Gather Information and Identify Stakeholders
- Brainstorm Alternatives
- Choose a Course of Action
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Term
| How do you Integrate ethics and marketing strategy? |
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Definition
- Planning Phase
- Implementation Phase
- Control Phase
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