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Definition
| Using promotion to get customers to ask intermediaries for the product |
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Definition
| Shows when different groups adopt new products |
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Definition
| Communicating information between seller and potential buyer or other in the channel to influence attitudes and behavior |
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Term
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Definition
| direct spoken communication between sellers and potential customers |
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Term
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Definition
| Communciation with larger #s of potential customers |
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Term
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Definition
| any paid form of nonpersonal selling |
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Term
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Definition
| Unpaid form of nonpersonal advertising |
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Term
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Definition
| promotion activities other than advertising,publicity and personal selling that stimulate interest. |
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Term
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Definition
| Concerned with managing personal selling |
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Term
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Definition
| managers of a their company's mass selling effort in tv, newpaper, magazines |
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Term
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Definition
| communication with noncustomers |
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Term
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Definition
| Managers of their company's sales promotion effort |
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Term
| Integrated marketing communications |
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Definition
| the intentional coordination of every communication from a firm to target a customer and convey a consistent and complete message |
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Term
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Definition
Attention
Interest
Desire
Action |
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Term
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Definition
| a source trying to reach a reciever with a message |
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Term
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Definition
| the sender of the message |
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Definition
| Target of the message: customer |
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Term
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Definition
| any distraction that reduce the effectiveness of communication |
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Term
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Definition
| the source in the communciation process deciding what it wants to say and tanslating it into words or symbols that will have the same meaning to the reciever |
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Term
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Definition
| receiver in the communication process translating the message |
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Term
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Definition
| the carrier of the message |
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Term
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Definition
| using normal promotion effort- personal selling, advertising, and sales promotion to help sell the whole marketing mix to possible channel members |
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Term
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Definition
| Using promotion to get customers to ask intermediaries for the product |
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Term
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Definition
| the first group to adopt a product |
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Term
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Definition
| the second group in the adoption curve to adopt a new product there people are usually well respected by their peers and often opionion leaders |
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Term
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Definition
| a group n the adoption curve that avoids risk and waits to consider a new idea until many early adopters try it |
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Term
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Definition
| a group of adopters who are cautious about new ideas older people |
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Term
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Definition
| Prefer to do things the way they have always been done hard to reach very suspicious of new ideas nonadopters |
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Term
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Definition
| demand for general product idea |
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Term
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Definition
| demand for a company's own brand rather than a product category |
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Term
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Definition
| Basing budget on the job to be done |
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Term
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Definition
| basing budget on percent of sales |
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