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Definition
| the buying behavior of final consumers - individuals and households that buy goods and services for personal consumption |
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| All the individuals and households who buy or acquire goods and services for personal consumption |
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| the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions |
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| a group of people with shared value systems based on common life experiences |
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| relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors |
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| two or more people who interact to accomplish individual or mutual goals |
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| Person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others |
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| online social communities - blogs, social networking Web sites, or even virtual worlds - where people socialize or exchange information and opinions |
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| A person's pattern of living as expressed in his or her activities, interests, and opinions |
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| the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment |
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| The specific mix of human traits that may be attributed to a particular brand |
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Definition
| A need that is sufficiently pressing to direct the person to seek satisfaction of the need |
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Definition
| The process by which people select, organize, and interpret information to form a meaningful picture of the world |
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Definition
| Changes in an individual's behavior arising from experience |
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| A descriptive thought that a person holds about something |
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| A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea |
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Definition
| Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands |
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Term
| Dissonance-reducing buying behavior |
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Definition
| Consumer buying behavior in situations characterized by high involvement but few perceived differences among brands |
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Definition
| Consumer buying behavior in situations characterized by low-consumer involvement and few significantly perceived brand differences |
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| Variety-seeking buying behavior |
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Definition
| Consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences |
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Definition
| The first stage of the buyer decision process, in which the consumer recognizes a problem or need |
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Definition
| the stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into an active information search |
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Definition
| the stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set |
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| the buyer's decision about which brand to purchase |
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Definition
| the sate of the buyer decision process in which the consumers take further action after purchase, based on their satisfaction or dissatisfaction |
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Definition
| Buyer discomfort caused by postpurchase conflict |
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Definition
| A good, service, or idea that is perceived by some potential customers as new |
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Definition
| The mental process through which an individual passes from first hearing about an innovation to final adoption |
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