Term
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Definition
| set of controllable, tactical marketing tools that work together to achieve company's objectives |
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Term
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Definition
| Product, Price, Placement, and Promotion |
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Term
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Definition
| Convenience, Cost to the Consumer, Communication and Consumer Needs and Wants |
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Term
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Definition
| A consumer oriented, market driven, value based, integrated, goal oriented philosophy for a firm, institution, or person. |
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Term
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Definition
| The anticipation, management, and satisfaction of demand through the exchange process. |
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Term
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Definition
| Recognition of the central role of marketing. The marketing department is the equal of others in the company. Company efforts are well integrated and regularly reviewed. |
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Term
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Definition
| The process by which consumers and publics give money, a promise to pay, or support for the offering of a firm, institution, person, place, or idea. |
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Term
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Definition
| Devotion to physical distribution of products due to high demand and low competition. Consumer research, product modifications, and adapting to consumer needs are not needed. |
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Term
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Definition
| Involves hiring a sales force and sometimes advertising to sell inventory, after production is maximized. The goal is to make consumer desires fit the features of the products offered. |
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Term
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Definition
| The degree to which a match exists between a customers expectations of a good or service, including customer service. |
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Term
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Definition
| Exists when marketing activities are performed with the conscious intention of developing and managing long-term, trusting relationships with customers |
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Term
| 5 parts of marketing environment |
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Definition
| controllable, uncontrollable, organizations level of success or failure, feedback, adaption |
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Term
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Definition
| consumers, competition, suppliers and distributors, Government, Economy, Technology, Independent Media |
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Term
| Controllable factors of top management |
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Definition
| line of business, overall objectives, role of marketing, role of other business functions, and corporate culture. |
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Term
| Controllable Factors of Marketing |
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Definition
| selection of target market, marketing objectives, the marketing organization, the marketing mix, and assessment of the marketing plan. |
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Term
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Definition
| broad demographic, societal, economic, political, technological, and other factors that an organization makes. |
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Term
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Definition
| encompasses the forces close to an organization that have a direct impact on its ability to serve customers, including distributions intermediaries, competitors, consumer markets, and the capabilities of the organization itself. |
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Term
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Definition
| The particular group of customers |
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Term
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Definition
| dividing market into clear subsets of customers who are similar |
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Term
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Definition
| Unique features that cause people to support that firm and not others. |
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Term
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Definition
| the arrangement that directs marketing functions such as authority, responsibility, and tasks to be done. |
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Term
| The Marketing Planning Process |
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Definition
| Defining organization mission, Establishing strategic business units, setting marketing objectives, performing situational analysis, developing marketing strategy, implementing tactical plans, monitoring results. |
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Term
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Definition
| Strengths, weaknesses, oppurtunities, and threats |
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Term
| Guidelines for developing a good mission statement |
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Definition
| overall purpose of the organization considering its products, services, markets, and values, public image |
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Term
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Definition
| short run actionsthat a firm does to implement a strategy |
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Term
| Undifferentiated marketing |
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Definition
| basic marketing strategy to target mass appeal |
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