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| relationship of elements in a pattern or grid. |
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determined by how elements are placed on a page.
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| the use of big and small elements, black and white text, squares, and circles. |
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placing elements near each other to demonstrate their relationship to each other.
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repeating some aspect of the design throughout the entire layout.
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negative or empty space between text and/or graphics.
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| visually dividing the page into thirds vertically and/or horizontally and placing the most important elements within those thirds |
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| used to organize information, simulate movement, lead the eyes and enhance a design |
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| used to enhance a publication. |
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used to define size, space, and create an impact.
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used to convey a “visual” sense of feel.
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| a chart used to choose colors. Can be used to pick colors that will look good together in desktop publishing publications. |
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colors that look good together to create a more visually appealing publication.
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colors are created by mixing varying degrees of red, green and blue light.
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Hue – a color
Tint – a hue plus white
Shade – a hue plus black
Saturation - the amount of the hue used. |
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