Term
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Definition
| a planned happening that occurs primarily for the purpose of being reported |
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Term
| What does RACE stand for? |
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Definition
Research
Action
Communication
Evaluation |
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Term
| What is the 6 step cycle? |
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Definition
Research and Analysis
Policy Formulation
Programming
Communication
Feedback
Assessment |
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Term
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Definition
| Corporate Social Responsibility |
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Term
| What does transparency mean? |
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Definition
Open to the public.
"Instant global communications, corporate finance scandals, government regulation, and the increased public demandfor accountabilityhave made is necessary for all society's institutions to be more transparent in their operations" p. 66 |
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Term
| entry level jobs are mainly ________ |
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Definition
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Term
| counseling is _____ level management duty |
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Definition
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Term
| 5 essential abilities in PR |
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Definition
1) writing skills
2) research ability
3) planning exercise
4) problem solving ability
5) business/economics competence |
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Term
| first public relations counselor who created the idea of public information that convinced management that secrecy was a bad strategy and the public deserved the truth about situations |
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Definition
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Term
| worked with the Rockefellar family |
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Definition
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Term
| what is public information? |
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Definition
| give the public the truth and answer their questions |
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Term
| asked by Woodrow Wilson to organize a massive PR effort to unite the nation and to influence world opinion during WWI |
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Definition
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Term
| President Wilson accepted George Creel's idea of that war that.. |
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Definition
| hatred of the germans should be played down and loyalty and confidence in the government should be played up |
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Term
| What are the four kinds of PR? |
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Definition
Press agentry/Publicity
Public Information
Two-Way Asymmetric
Two-Way Symmetric |
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Term
| What are the four kinds of PR? |
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Definition
Press agentry/Publicity
Public Information
Two-Way Asymmetric
Two-Way Symmetric |
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Term
| What is press agentry/publicity? |
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Definition
| one way communication primarily through the mass media, to distribute information that may be exaggerated, distorted or incomplete to "hype" a cause, product or service. |
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Term
| What is public information? |
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Definition
| One way distribution, based on the journalistic ideal of accuracy and completeness and te mass media is the primary channel |
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Term
| what is two way asymmetric? |
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Definition
| To help the communicator beter understand the audience and how to persuade it |
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Term
| what is two way asymmetric? |
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Definition
| To help the communicator beter understand the audience and how to persuade it |
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Term
| what is two way symmetric? |
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Definition
| used mainly to learn how the public percieves the organization and to determine what consequenes organizational actions/policy might have on the public |
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Term
| what are the 6 key words used in most defintions of PR? |
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Definition
deliberate
planned
performance
public interest
2way communication
management function |
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Term
| attributes of a PR practioner? |
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Definition
Communication Skills
Writing Skills
Work Ethic |
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Term
| public relations/PR practioners can be referred to as- |
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Definition
| "spin" "spin doctors" "flak/flack" |
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Term
| what is the difference between publicity and advertising? |
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Definition
| publicity is information about an event, individual, or group, or product that appears as a news item or feature story in the mass media. Advertising is paid space and broadcast time. |
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Term
| what is the difference between PR and marketing? |
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Definition
| public relations is concerned wih building relationships and generating goodwill for the organization; marketing is concerned with customers and seeling products/services. |
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Term
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Definition
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