Term
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Definition
| manufacturing costs plus mark-up |
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Term
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Definition
| dollar amount added to manufacturing costs |
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Term
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Definition
| price increases and volume sold decreases; prices have little positive effect on profits |
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Term
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Definition
| prices do not influence volume sold; prices increase profits greatly |
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Term
| elastic and inelastic market |
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Definition
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Term
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Definition
| pricing based off what your competitors charge |
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Term
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Definition
| as quantity prices increases, price per piece decreases |
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Term
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Definition
| less of an issue than at any time in the past-service differentiates printers more than the product |
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Term
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Definition
| increases product value by reducing manufacturing costs, reducing materials cost, and providing more services to the customer |
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Term
| add value to products better than your competition and move into inelastic markets |
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Definition
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Term
1. consistently high quality printing
2. exceptional customer service
3. timely delivery
4. added services: internet job tracking, customer education classes, mailing and distribution
5. Process functions: coating, laminating, foil stamping, die cutting, variable printing |
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Definition
| ways to add value to for business and profits (5) |
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Term
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Definition
| how to move into inelastic markets |
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