Term
|
Definition
| The path a product takes from the producer or manufacturer to the customer. |
|
|
Term
|
Definition
| Companies that specialize in marketing and managing sports events, sports teams, and professional athletes. |
|
|
Term
|
Definition
| The money left after all costs and expenses of a business are paid. |
|
|
Term
|
Definition
| The process of developing, promoting, and distributing products, or goods and services, to satisfy customer's needs and wants. |
|
|
Term
|
Definition
| A way of analyzing a market by specific characteristics to create a target market. |
|
|
Term
|
Definition
| Any combination of advertising, sales promotion, publicity, direct marketing and personal selling. |
|
|
Term
|
Definition
| An agreement tht gives a company the right to use another's brand name, patent, or other intellectual property for a royalty or fee. |
|
|
Term
|
Definition
| Potential customers with shared needs who have the desire and ability to buy a product. |
|
|
Term
|
Definition
| The process of systematically collecting, recording, analyzing and presenting data related to marketing goods and services. |
|
|
Term
|
Definition
| Any form of advertising tht uses media such as television, radio, the Internet, newspapers, or magazine to promote ideas, goods or serevices. |
|
|
Term
|
Definition
| A written document that provides direction for the marketing activities of a company for a specific period of time. |
|
|
Term
|
Definition
| The method of selling the customer additional related products tied to one name. |
|
|
Term
|
Definition
| The variety of promotional activities and material that complement and support the advertising effort. |
|
|
Term
|
Definition
| A product related to or created from a core product. |
|
|
Term
|
Definition
| Selling several items as a package for a set price. |
|
|
Term
|
Definition
| Goods purchased by organizations for use in their operations. |
|
|
Term
|
Definition
| Goods purchased and used by the ultimate consumer for personal use. |
|
|
Term
|
Definition
| Statistics that describe a population in terms of personal characteristics. |
|
|
Term
|
Definition
| Approval or support of a product or idea, usually by a celebrity. |
|
|
Term
|
Definition
| Marketing activity on a local community level. |
|
|
Term
|
Definition
| The physical development of an area, including the major public systems, services and facilities of a country or region needed to make a location function. |
|
|
Term
| Institutional Advertising |
|
Definition
| Advertising with a goal of developing goodwill or a positive image. |
|
|
Term
|
Definition
| a non-physical service such as tennis lessons, personal training, or sports camps. |
|
|
Term
|
Definition
| Pricing an item at cost or below cost to draw customers into the store. |
|
|
Term
|
Definition
| Direct communication by a salesperson to potential customers either in person or by telephone |
|
|
Term
|
Definition
| The unauthorized use of an owner's or creator's music, movies, or other copyrighted material. |
|
|
Term
|
Definition
| A newsworthy article that provides the basic information to answer questions such as who, what, where, when and why. |
|
|
Term
|
Definition
| An illegal practice whereby competitors conspire to set the same prices. |
|
|
Term
|
Definition
| Original research conducted for a specific marketing situation. |
|
|
Term
|
Definition
| Any form of communication used to persuade people to buy products. |
|
|
Term
|
Definition
| Advertising with a goal of selling an item being promoted |
|
|
Term
|
Definition
| Activities that promote the image and communications a company has with its employee, customers, investors and public. |
|
|
Term
|
Definition
| A short-term incentive to get sonsumers interested in buying a product. |
|
|
Term
|
Definition
| Published data that have been collected for some other purpose |
|
|
Term
|
Definition
| A catch phrase or small group of words that are combined in a special way to identify a product or company. |
|
|
Term
|
Definition
| When a company supports an event, activity, or organization by providing money or other resources that are of value to the event. |
|
|
Term
|
Definition
| Things that people desire based on personality, experiences or information about a product. |
|
|
Term
|
Definition
| Pricing items at different prices to maximize revenue when limited capacity is involved. |
|
|
Term
|
Definition
| Factors that influence a persons purchasing decisions that are influenced by family, friends, society's attitudes and values. |
|
|
Term
| Stages in the Product Life Cycle |
|
Definition
1. Introduction,
2. Growth,
3. Maturity,
4. Decline |
|
|
Term
|
Definition
| Costs that a business incurs that is not related to purchasing inventory. An example is Salaries paid to employees. |
|
|
Term
| Facility Entitlement Sponsor |
|
Definition
| When a company purchases the promotional rights to an entire stadium. Give the company exposure for all the events that take place in that facility. Example is the HSBC arena in Buffalo. |
|
|
Term
|
Definition
| the favor or advantage that a business has acquired especially through its brands and its good reputation |
|
|
Term
| Multiple Channels of Distribution |
|
Definition
| Occurs when a company incorporates many different types of distribution channels to reach customers. Example is Direct Channels (such as direct marketing)AND Indirect Channels such as Agents, wholesalers and retailers. |
|
|
Term
|
Definition
| A place where a marketed product is made available to the customer (Nike has an outlet store so that is the Outlet because customers can buy all Nike products in that store) |
|
|
Term
|
Definition
| When a company sets a very low price for a product in order to drive competitors out of business. |
|
|
Term
|
Definition
| Practice of charging different prices to buyers. |
|
|
Term
|
Definition
| A company that manufactures a product. |
|
|
Term
| Product Exclusivity Sponsor |
|
Definition
| A type of premium sponsorship whereby only one product in a product category is granted sponsorship. Example would be Coca-Cola being the official sponsor of the Olympic Games means only Coca-Cola can sell soft drinks there. |
|
|
Term
|
Definition
| A type of indirect distribution channel that resells products (could have purchased the product from a wholesaler or a producer) |
|
|
Term
|
Definition
| When a sponsor buys a sign at a stadium so that their name can be seen during a game. |
|
|
Term
|
Definition
| Consumer Perception, Demand, Cost of a product. |
|
|
Term
|
Definition
| Bundle pricing, Loss leader pricing, Yield management pricing. |
|
|
Term
|
Definition
| Price, Product, Promotion, Place |
|
|
Term
|
Definition
| An indirect channel that does not take ownership of the goods they sell. They simply bring buyers and sellers together for a fee. Example is Ticketmaster. |
|
|
Term
|
Definition
| Marketing activities that sell products directly to customers through the use of a customer database. Example would be Ticketmaster. |
|
|
Term
|
Definition
| Difference between the retail or wholesale price and the cost of an item. |
|
|
Term
|
Definition
| A place where live events are presented. |
|
|
Term
|
Definition
| All the products available for sale. |
|
|
Term
|
Definition
| Resellers that purchase products from manufacturers and then store and sell them in smaller quantitites to retailers or sports organizations |
|
|
