Term
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Definition
| Aristotle and Confucius, the point of ideal ethical balance between deficiency and excess of good quality |
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Term
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Definition
| all actions should be directed at producing the great good for the greatest number of people |
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Term
| Corporate Social Responsibility Area of Standards |
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Definition
1. human rights, labor and security
2. enterprise and economic development ‘
3. business standards and corporate government
4. health promotion
5. education and leadership development
6. human disaster relief
7. environment |
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Term
| Agenda Setting Hypothesis |
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Definition
most widely accepted
mass media tells people what not to think, but what to think about |
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Term
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Definition
| Not to motive people but to inform them |
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Term
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Definition
Mass media influences the leaders who influence society
mass media → Opinion Leaders → Public |
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Term
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Definition
The earliest belief
Mass media has the power to influence
Mass media --> public |
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Term
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Definition
| The power to choose your source of information |
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Term
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Definition
logo (appeal to reason), pathos (appeal to emotions), ethos (appeal based on personality)
-an attempt to influence a person’s action through appeal to his to her self-interest |
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Term
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Definition
| an attempt without regards to his or her self interest |
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Term
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Definition
| are generalized written statements of desired outcome |
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Term
| 5 Principles of Objectives |
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Definition
1.Specify a desired outcome
2. Specify one or more target audiences
3. Measurable
4. Refers to ends not means
5. Have a deadline |
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Term
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Definition
are specific relationship-building actions
begin with active verbs
can include descriptions of action, deadlines, budgets, etc |
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Term
| Expanding a plan in to a proposal |
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Definition
Title page and table of contents
Executive summary
Situation analysis
Statement of Purpose
List and description of targeted publics |
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Term
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Definition
be honest and accurate with all information
act promptly to correct erroneous statements
Preserve the free flow of unprejudiced information |
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Term
| Ethical Behavior includes: |
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Definition
Dilemmas, Overwork, Legal confusion,
Cross-cultural ethics, short term thinking, virtual organizations |
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