Term
1.Honest
2. Openness
3. Fairness
4. 2-way communication
5. Environment
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Definition
Principles of PR
1.______ communication and credibility
2._______ and consisitency of actions
3.________ through reciprocity and goodwill
4.continuous ______ ______ to prevent alienation and build relationships
5.always monitor the ________ |
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Term
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Definition
| _______: a planned process to influence public opinion, through character and performance, based on mutually satisfactory 2-way communication |
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Term
Research
Action
Communication
Evaluation |
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Definition
| What does R.A.C.E. stand for? |
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Term
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Definition
| ________ stakeholders: (ex. staff, managers, stockholders, faculty, students) |
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Term
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Definition
| ______ stakeholders: (ex. media, customers, government) |
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Term
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Definition
| _______: these individuals have a stake in organizational affairs and of outcomes/successes |
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Term
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Definition
| _______ stakeholders: immediate interests (ex. faculty, staff, students at EIU) |
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Term
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Definition
| ______ stakeholders: (ex Charleston community, state government) |
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Term
PR field
Communication
Technology
Clients
Business |
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Definition
knowledge of some PR skills
knowledge of .........
(5) |
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Term
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Definition
| _______: desire to be advocates for employers as well your clients; also for yourself |
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Term
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Definition
| __________: compelling desire to advise management but watch out for over-advising |
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Term
confidence
professional/pleasant
ethics
honesty |
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Definition
| 4 Personal Traits to have as PR Professionals |
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Term
| Henry Ford and Rockefeller |
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Definition
| Who are 2 Robber Barons we learned about? |
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Term
Corporate Philanthropy
Environmental Activities
External Relations
Employment Diversity
Employee Safety and Health
Marketing Practices
Customer Service |
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Definition
CSR Categories include.....
(7) |
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Term
| Industial and Internet Revolutions |
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Definition
What were the 2 large social revolutions for Public Relations?
(think cars, radio, tv, phones) |
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Term
| PR jobs, agencies, and PRSSA |
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Definition
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Term
| Sending Encoding Message Decoding Receiving |
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Definition
| What does S.E.M.D.R stand for? |
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Term
| They encode information into newsreleases as well as putting ideas online and/or paper |
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Definition
SEMDR
what do PR professionals do in this process? |
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Term
No two people perceive a message the same way
can be b/c personal bias or subjectivity |
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Definition
Decoding: translating into our own common terms, associating w/ other things
(What is important to remember here?) |
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Term
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Definition
| _______: community desired meaning, same words may hold different meanings |
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Term
| Media and PEER REFERENCE GROUPS |
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Definition
Stereotypes: specific images, we all have at least a few embedded in our psyche and most of us are victims of such stereotypes
***remember power of ____ and ________________ |
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Term
Attitudes
Attitudes
Doubts
Nothing
FEEDBACK |
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Definition
Effects of Messages
may change _______
may crystallize _______ so that a person takes action
may create some _______
May do ________
***Importance of _________*** |
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Term
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Definition
________ Feedback:
across the organization w/ fellow collegues/peers |
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Term
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Definition
_______ feedback:
as in many organizations, feedback maybe through several layers or one/two |
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Term
| based on the idea that they will relay messages w/in their organization and/or private communities |
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Definition
| Why target opinoin leaders as primary receivers? |
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Term
| Positive bias, some hyping |
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Definition
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Term
| One-way, more of the "key-fact" and less emphasis on why |
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Definition
Publicity Model
Nature of Communication? |
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Term
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Definition
Publicity Model
Communication Model? |
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Term
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Definition
Publicity Model
nature of research |
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Term
| sports, theatre and entertainment promotion, some products promotion, providing key information, essential facts ahead of events/meetings |
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Definition
Publicity Model
typical uses? |
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Term
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Definition
Public Information
Purpose? |
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Term
| Primarily One-way: importance of key facts |
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Definition
Public Information
Nature of Communication? |
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Term
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Definition
Public Information
Communication Model? |
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Term
| limited to none; possible readership survey/website hits may provide some data |
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Definition
Public Information
Nature of Research? |
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Term
Government and NPO's, some businesses, additional perscription drug info as noted in class
ex. medicine ads |
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Definition
Public Information
Typical Uses? |
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Term
| Provide enhanced persusasion w/ more info |
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Definition
Two Way A-symmetrical
Purpose? |
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Term
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Definition
Two Way A-symmetrical
Nature of Communication? |
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Term
| Source to receiver but theres now a feedback loop for the receiver if they choose to use it |
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Definition
Two Way A-symmetrical
Communication Model? |
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Term
| evaluating attitudes and behavior, enhanced research efforts trying to understand whats going on w/ the audience |
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Definition
Two Way A-symmetrical
Nature of research? |
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Term
| Agencies, business w/ corporation |
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Definition
Two Way A-symmetrical
Typical Uses? |
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Term
| Mutual understanding w/ communication |
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Definition
Two Way Symmetrical
Purpose? |
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Term
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Definition
Two Way Symmetrical
Nature of Communication? |
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Term
Feedback loops are in place and in order for the campaign and process to move ahead, audience input is ESSENTIAL
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Definition
Two Way Symmetrical
Communication Model? |
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Term
| Enanced understanding of attitudes and behavior through additional audience information |
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Definition
Two Way Symmetrical
Nature of Research? |
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Term
| agencies and corporations, some NPO's as well |
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Definition
Two Way Symmetrical
Typical Uses? |
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Term
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Definition
| ________: the accumulation of many individual opinions on a specific issue that affects a group; consensus through a set of thoughts |
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Term
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Definition
| __________: winning over public can be a problem when other voices are louder than yours b/c theyre in the media spotlight |
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Term
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Definition
______________________
include specific actions that people can change attitudes; go to the public instead of asking the public to come to you; embrace mainstream people from all walks of life; don’t offend the people you seek to change |
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Term
| Native American Relocation |
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Definition
| This event had support of the public in the 1800s and power of religion helped sell the idea |
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Term
| if people feel threatened and dont understand another culture as well as being economically depressed you can "sell them" anything |
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Definition
| Why was Hitler able to commit his attrocities |
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Term
| communication service (tactics, press release, PSA, preperation of press kits, etc) |
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Definition
Knowledge of Professional Values
Advice |
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Term
| Monitoring the environment and understanding it |
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Definition
Knowledge of Professional Values
Public Issues Research and Analysis |
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Term
| usually long term comprehensive programs focused on a particular issue or audience |
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Definition
Knowledge of Professional Values
Public Relations Action Programs |
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Term
| Internships, job shadowing opportunities, conferences |
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Definition
Knowledge of Professional Values
education |
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Term
| touch practically every level of organizational activity from hiring to marketing, from training to work standards |
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Definition
| Corporate Social Responsibilities |
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Term
| The Good Corporate Citizen |
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Definition
__________: tries to live by the Golden Rule
(corporate social responsibility) |
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Term
Analyze
Evaluate
priorities
commities |
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Definition
CSR in Action
_______ the issues
_______ the performance related issues
what are your _______?
may need special_______ to establish agendas and develop objectives |
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Term
| Corporate Codes of Conduct |
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Definition
_____________:
A) enhance or increase public confidence
B) serve as self regulation mechanism |
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Term
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Definition
| _______: printed false hood |
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Term
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Definition
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Term
| Malicious intent and gross negligence |
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Definition
| Need these 2 things to prove defamation of character? |
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Term
| corp philanthropy, external relations, environmental activities, employment diversity, employee safety and health, marketing practice, customer service |
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Definition
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