Term
| What tactic did Denny's use to help change the image of its brand? |
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Definition
| It offered free breakfast to customers on 'Fat Tuesday' |
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Term
| What is the most commonly used PR tactic? |
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Definition
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Term
| Some editors refer to PR practitioners as the newspaper's __________: |
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Definition
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Term
| What style guide should you use as a guide for written press releases? |
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Definition
| The Associated Press Style guide |
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Term
| The press release should be written as a well crafted ____________: |
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Definition
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Term
| One Wall Street journalist cheif estiamtes that _____ of newspaper articles fome from news releases. |
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Definition
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Term
| When editors cut text from a news release, they usually cut from: |
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Definition
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Term
| One tip for great PR photos it to... |
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Definition
| Make sure there is good contrast and share detail in the photo |
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Term
| A memo to reporters and editors from PR practitioners about an upcoming news conference or special event is called a... |
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Definition
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Term
| ______ are often used as 'crib sheets' for journalists. |
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Definition
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Term
| PR practitioners use _____, which can be delivered via mail, e-mail, phone, or tweet, to editors and reporters to suggest story ideas. |
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Definition
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Term
| What company was recognized for earning customers loyalty by addressing environmental concerns? |
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Definition
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Term
| What is the customary practice regarding a published story based on an interview? |
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Definition
| Neither PR practitioners nor interviewees should ask to approve stories before they are printed |
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Term
| When should you consider holding a news conference? |
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Definition
| When there is a new product to unveil! |
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Term
| Journalists generally attend media parties to: |
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Definition
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Term
| Familiarization trips are usually offered to: |
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Definition
| travel writers and editors. |
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Term
| News releases for radio shold last no longer than ___: |
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Definition
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Term
Public service announcements are all of the following except:
A) Unpaid
B) Promote programs of government or voluntary agencies
C) Serve public interest
D) Typically provided to radio and television stations by phone |
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Definition
PSAs are NOT:
D) Typically provided to radio and television stations by phone |
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Term
| Video news releases are primarily produced by: |
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Definition
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Term
| What show would a sokesperson or client reach the most viewers? |
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Definition
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Term
| Why are people more likely to be emotionally involved in something when they gather with others face-to-face? |
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Definition
| They use all five of their senses in face-to-face situations |
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Term
| In what city does the meeting and conventiones industry spend more than $8 billion each year? |
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Definition
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Term
| According to your text's 'to-do' list, how far in advance should you enlist speakers for your event? |
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Definition
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Term
| Invitations to a special event should be sent ______ in advance |
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Definition
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Term
| What does your text say about using name tags at meetings? |
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Definition
| Name tags are a good idea at almost any meeting. |
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Term
| How far in advance should programs be printed? |
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Definition
| Not until the last minute possible |
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Term
| A good schedule for a luncheon meeting is _____: |
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Definition
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Term
| Former VP Al Gore reportedly is paid _______ per speech. |
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Definition
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Term
| Budgets for all special events have two entries on both sides of the ledger: |
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Definition
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Term
| The focus at a cocktail party is on _____: |
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Definition
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Term
| As a rule of thumb, one bartended is needed for every ____ people. |
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Definition
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Term
| The purpose of an open house is to _________________: |
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Definition
| Create favorable opinion about the organization. |
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Term
| Most conventions are held by: |
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Definition
| National membership groups and trade associations |
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Term
| A convention program is usually organized around a _____. |
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Definition
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Term
| Trde shows are referred to as: |
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Definition
| The ultimate marketing event |
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Term
| The cost of a basic booth at a trade show starts at $______: |
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Definition
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Term
| The primary purpose of a hospitality suite at a trade show is to ______. |
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Definition
| generate leads that result in product sales. |
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Term
| The one essential skill for promotional events is ________. |
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Definition
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Term
| What is one time-honored way to increase the likelihood that the media will cover your promotional event? |
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Definition
| Hire a celebrity to speak at the event |
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Term
| How did Proctor & Gamble get consumers to spend an average of 22 minutes interacting with its Charmin brand? |
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Definition
| By installing luxury bathrooms in New York Time's Square during the Christmas season |
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