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PR exam 2
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109
Aerospace Engineering
Kindergarten
10/12/2009

Additional Aerospace Engineering Flashcards

 


 

Cards

Term
task of organizing a PR program
Definition

environment ->

business objectives ->

PR objectives + strategies ->

PR programs

Term
Terms of Public Relations
Definition

Tactics

Objective

Baseline

Goal

Benchmark

Stratedegy

TOBGBS

Term
PR managing process
Definition

-defining.. the problem or opportunity

-programming.. planning strategies, goals, tactics ext

-action

Term
Benchmark
Definition

-Term of managing PR

-delails a usefull approach to show the value of their actions to skeptical organizations.

-benchmarking: getting knowledge from a target to get more knowledge later

Term
Requirements for a good objective
Definition

-describes results

-understandable

-completion date

-realistic, attainable, and measureable

-consistant with objectives

Term
Internal Practitioner
Definition
Works inside with the company, anyways there, ext. good if you need a lot of work from them
Term
External Practitioner
Definition
Works outside the organization multiple eyes, not always available. good if you dont need a lot of work from them.
Term
Payment types of PR
Definition

project

overhead

blended

hourly

retainer

pobhr

Term
hourly
Definition
rates depends on whos doing it (experience) vs blended
Term
blended
Definition
anyone hired in it can do the work. not just 1 person
Term
project
Definition
flat rate (per month) example: grand opening
Term
retainer
Definition

Payment type of PR ideal for firm.

Flexibility.

certain # of hours

Term
overhead
Definition
other costs, such as lights, insurance, social security. this is why they markup
Term
successful organization model
Definition

-Reputation

-Positive Relationships

-Organizational/Cultural Statements

-Definitive mission statements

Term
in order to convince court that defamation has occured
Definition

-publication

-was identified

-injury

-malicious or grossly negligent

Term
The strategic plan
Definition
many pages, promotes the company
Term
page 1 of the strategic plan
Definition

-positioning statement

-the positioning statement makes us different

-safety

Term
page 2 of the startegic plan
Definition

-goals

-audiences (lots)

 

Term
page 3 of the strategic plan
Definition

-Audience 1

-objectives

-research

what do we have to know to have the objectives

-evaluation

 

Term
page 4 of the startegic plan
Definition

-inventory form

-activities

-resources

-budget

-timeline

-employee benefits

 

bartie

 

Term
Statement Organizations make
Definition
mission, vision, value, position
Term
John Twine
Definition

-wrote 'treatise of the execution of distile'

-violated freedom of speech for not telling someone who wrote a book

-due process clause

-associative justice

Term
schenk vs US
Definition

-founded clear and present danger test.

-socialist party

-obscene pamphletes

-dont go to war

-schneck convicted.

-appealed, freedom of speech

-lost

-18 usc 1462

Term
gitlow vs new york
Definition

-convicted of violating arachy stature. said govt should be overturned

-appealed.. was constitutional

-ammendment 14

-due process clause

-now constituion applies to federal and state

Term
near vs. minnesota
Definition

-changed the clear and present danger test.

-due process clause didnt help

-mafia

-nucience stature. (means a publication can be censored/common tort law)

 

-freedom of speech

-wrote about jewish gangs and was brought to court

Term
3 things that allow censorship
Definition

-if obscene

-if violent

-threat to national security (NEVER BEEN TESTED)

Term
rednuck vs new york
Definition

-obscenity

-thrown out.

-sensasionalism.

 

wouldnt be taken to trial if

-thrust on uncensenting adults

-not pandered

-minors protected

Term
rule 10B-5 of securities and exchange act
Definition

-fruad or deceit involving investor stocks

-all public must know equally

-investor workers have to publically state facts.

Term
tort
Definition
defamation of character. any civil wrong doing other than a breach of contract.
Term
libel
Definition

-defamation of character

-defamatory AND untrue.

-WRITTEN

Term
slander
Definition

-defamation of character

-spoken

Term
actual damage
Definition

-type of damage.

-amount of money lost from defamation.

Term
compensatory
Definition

-type of damage.

-money that compensates for defamation

Term
punity
Definition

-type of damage

-money court issues.

Term
publication (element of libel)
Definition

-that it was PUBLISHED FOR PUBLIC.

-only needs 3 people.

-defamation

Term
identification (element of libel)
Definition

-name pointed out

-membership of a group BUT MUST BE SMALL.

Term
lampherd vs shepherd
Definition

-lampherd wrote letter to sheperd calling her a whore.

-thrown out because no one else had to see the letter.

Term
neman markus vs laite
Definition

-called men whores and women call girls.

-only men got damages because it was a small group, women did not.

Term
absolute privaledge
Definition

-has to do with defamation

-privaledge of the participant (jury)

-makes malacious content available (and acceptable) in court

Term
qualified privaledge
Definition

-privaledge of the reporter

-reporter has right to state info to public

-doesnt protect against malacious statements (absolute does)

Term
the 5th element
Definition

-actual malace

-knowledge of falsity

-reckless disregard for truth.

Term
real defemation (element of libel)
Definition

-consists of personal rep, professional rep, social rep

-unprivaledged occ

Term
mapp vs ohio
Definition

-used paranumbra of constituion

-mapp and daughter had bomb fugitive

-police didnt have search warrant

-finally won when it went to supreme court

-due process clause

Term
abigail roberson vs rotchester folding box
Definition

-put roberson on cover, didnt win because they couldnt find it in constituion

-even though paranumbra, still lost

Term
time magazines vs james hill
Definition

-book written, used this as model. (robbery)

-time released hill's name.

-hill won

Term
copyright
Definition

-lasts 70 years after the authors death.

 

(before new act of 1976)

-prior, 75 years (no authors life)

Term
poor mans copyright
Definition
-if you mail it to yourself, you own it.
Term
equal opportunity clause
Definition

-appearence of a legally qualified candidate must meet qualifications of office and be eligable for voting

-all men equal

-14th ammendment

-doesnt help private parties

Term
section 315 of the communications act of 1996
Definition

-no power of censorship, lowest unit charge for amount and class of time.

-broadcaster must be protected.

-all candidates have equal broadcast opportunities

 

communcations act of 1996

-competeition among companys

-removed regular barriers to entry

-ammended communications act of 1934

Term
some appearance exclusions (for advertising close to elections)
Definition

bona fide newscast

bonda fide news interview

documentary

Term
fairness document
Definition

-doesnt exist much anymore

-obama

-all opinions/stations need a say.

-so many channels, everyone gets a say so it doesnt exist much.

-conservatives get more time on talk radio than liberals

-must be done without bias

Term
controlled experiment
Definition

-null (no difference)

-5 different experiments each with different set of observations, stimuli, ext.

Term
content analysis
Definition

-type of research.

-how a newspaper treats a certain company.

-who wrote it, how long, what page

-interviews analyzed

Term
secondary analysis
Definition
take data from 1 time for 1 issue, compare to 2nd time for 2nd issue
Term
focus groups are..
Definition

-talk about a certain issue

-deals with pattern of language for a particular goal or study.

Term
focus group characteristics
Definition

-each person unknown to eachother (often difficult)

-looks at range and depth of feelings and emotions

-proves what WONT work

Term
focus group considerations
Definition

-# groups

-stretegic error

-# participants per group

-securing partcipants

-fees (money given to partipant)

-mod

Term
strategic error
Definition
one from which you cannot recover
Term
parameter, statistic, census, sample
Definition

-parameter: summary of descriptions of a pop.. get from census.

-statistic: summary of sample

-census: whole pop

-sample: select peop;le of population. error margin!

 

-statistic:sample::parameter:population parameter

 

-for population to be found = CENSUS

Term
types of samples
Definition
nonprobality, probability
Term
nonprobability
Definition

(type of sample)

-available subjects

-judgemental: for a certain reason, people who buy makeup, ext

-quota: looks like probability, not equal though.

-take sample, find group within sample, go out and find them.

-often bad because you go for friends.

-TRUMAN ELECTION

Term
profile (type of sampling)
Definition

one time description of population

tells us what is changing

Term
trend (type of sample)
Definition

series of profiles.

same location, diff people

Term
panel
Definition

-random sample, draw questions, go back and repeat with same group

same place same group

-tells whos changing

Term
methods of data collection
Definition
phone, mail, interview, internet
Term
how to get people
Definition

-lists (must be complete)

-random digit sampling (phone calls)

-intercepts (stand at random place)

Term
18 USC 1964
Definition

-cannot publish anything obscene

-Racketeer Influenced and Corrupt Organizations Act

Term
new york times vs sullivan
Definition

-won money

-police official (never named, identified by member of group)

-couldnt prove actual malice

-new york times published something supporting MLK

-said police force was bad to protestors

Term
sarbanes-oxley act
Definition

-came as result of large corporation financial scandals involving andersen.

-mandates all public traded companies

-must report internal accounting controls to SEC

Term
communications decency act (CDA)
Definition

-penalties for indecent speech to minors made available

-declared unconstitutional later

-part of communications act of 1996

-no obsceneity on internet

Term
child online protection act
Definition
-federal crime to knowingly communicate for commercial purposes anything harmful to minors
Term
cybersquatting
Definition
-grabbing domain names in bad faith to torment or shake down a rightful registrant
Term
research is, and tries to
Definition

systematic collection and interpretation of info to increase understanding

-tries to describe a process, situation or phenonmenon

-explain why something happens, its causes, effects

-predict if we do or dont take action

Term
applied research
Definition

-solving practical problems, can be strategic or evaluative

 

-strategic: program debvelopment to find objectives, message strategies, estaish benchmaks.

examines tools and techniques of public relations

 

-evaluative: sometimes called summative, to determine if a project has accomplished its goals

Term
theoretical research
Definition

-abstract

-builds theories in public relations work about why people communicate, how opinion is formed, how a public is created

Term
surveys, communication audits, and unobstructive measures
Definition

-surveys: reveal attitudes and opinions, what people think

 

-communication aduits: reveal disparities between real and perceived communications between management and target audiencs.

management may take certain assumptions about its methods, media, ext.

targets confirm or refute those assumptions

inventory

snapshot of company

 

-unobstrucive measures: fact, finding, content analysis, readability.

enable the study of a subject witout involving the researcher

Term
descriptive + explanatory surveys
Definition

descriptive: offer a snapshot of a current situation or condition.

capture reality at a specific time.

public opinion poll

 

explanatory: cause and effect.

explain why a situation exists

offers explanation for opinions.

 

Term
traditional focus group consist of
Definition

-90-120 minute discussion

-8-10 individuals

-people selected based on characteristics

Term
delphi technique
Definition

-qualitative research tool

-uses opinion leaders (experts), to help make survey.

-consenus-building approach that relies on repeated waves of questionairs sent to the same experts.

-offer a research reality check

Term
communication audits
Definition

-help pr professionals understand relationship between management actions and objectives,

-understand the methods to promote these objectives

-inventory of company

-snapshot of how company is

Term
audit methodology
Definition

-begins with researcher studying literature about organization

-competitive research is analyzed for comparison

-interviews with top management to find areas of commanlity and discontinutiy (what people agee or disagree on)

-recommendations

Term
web research offers
Definition

-intimacy (bring organizations closer to constituents)

-precision (more detailed answers)

-timeliness

-better cost

Term
clear and present danger test
Definition

-coined by holmes

-schneck vs US

-near vs minnesota changed it

-freedom of speech doctrine


-said if in a court if words are dangerous enough they can bring up evils that congress needs to prevent

Term
MBR and MBO
Definition

MBO: objectives. provides great feedback

MBR: results

 

both tie PR results with management objectives in terms of audiences, messages, and media

Term
administrative vs functional budgeting
Definition

administrative:  budget dollars assigned against departments assigning for staff and expenses. only where its not a revenue generation

 

functional: dollars for staff, resourcing, activies and all others related to revenue-gerating activities

Term
gantt chart
Definition

-focuses on tasks needed for completetion of project

-single horizontal bar

Term
PERT
Definition

-program evaluation and review technique

-shows relationship between different activities

-create pathways through the process

Term
reputation management
Definition

-ability to link reputation to business goals

-increases support and advocasy and increases organizational success through profits, contribution, ext

Term
the SEC
Definition

-the securities and exchange commission

-discloses requirements for practitioners

-stems from securities act of 1933 / 1934

-aimes to protect public from abuses in the issuance and sale of securities

Term
regulation FD
Definition

-'fair disclosure'

-requires companies to widely disseminate any material announcement

-even if info slips out, company still needs to have news release in 24 hours

Term
federal regulation of lobbying act of 1946
Definition
-has to do with lobbyists
Term
copyright act of 1976
Definition

-'original work of authorship'

-protection the moment the work is in a fixed form

Term
click fraud
Definition
-threatens to disrupt largest search engines
Term
litigation PR
Definition
-manages media process during any legal dispute to effect their clients rep
Term
copy testing
Definition

-where targets exposed to PR campaign messages to be used in publications

-makes them understandable and effective

Term
SPSS
Definition

-statistical package for the social sciences

-systematic result that analyzes results in social science data

Term
total quality management
Definition

-dimming

-japan

-making things perfect, perfectionism

Term

18 usc 1962 vs

18 usc 1464

Definition

1962: cant publish obscene

1964: cant broadcast obscene

Term

miller vs california

 

render vs ny

Definition

-miller: defined obscenity

 

-render: said it was okay as long as it wasnt pushed on unwilling people

Term
tomillo vs miami herald
Definition

coildnt get air time vs opponent

took them to court

Term
you can sue if
Definition

reputation is destroyed

personal, professional, social

 

you cant sue people if youre reviewing

you paid to see them, you cant sue

Term
tactics vs strategy
Definition

tactics: day to day steps to support strategy

strategy: overall approach to addressing the objective

Term
2 ways to collect on slander
Definition

-remark causes you to lose a lot of money

-remark imues chasity of female

Term
defences against libel
Definition

-truth

-fair comment and criticism

 

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