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Was the first one to use the word propaganda
Established the college of propaganda to establish the missionary program and propagate the faith |
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| Sent false accounts of how awesome america was (roanoke island) to england. |
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measurable, attainable.
Informational - easy to accomplish, hard to measure
Motivational - easy to measure, hard to accomplish |
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| the reverse of the problem, ultimately defined |
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| Publics who help you send a message to another public, opinion leaders, especially effective at motivating key publics |
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| selecting the best channel to reach your selected public for a selected purpose |
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| the communication tool to get the message across, what you're going to use to cut through all the other fluff around there |
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| 1923, professor at NYuniversity, wrote a book, |
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| 1905, was a genius. He worked for the railroad, got the public to support a 5 percent price increase. He believed in honesty and presenting facts and information to get people to see the same views he did. Also worked with rockafellers, got the Rockafellers colorado mining business to BOOM, did it by honesty |
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