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| Making an issue so visible that important political figures take it seriously; occurs when the media affect the issues and problems people think about, even if the media do not determine what positions people adopt. |
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| Purported ability of TV to raise a distant foreign affairs situation to national prominence by broadcasting vivid pictures. |
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| promulgated by the FCC, required any station selling time to a candidate to sell time to other candidates at comparable rates. |
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| Stating an argument in such a way as to emphasize one set of considerations and deemphasize others. |
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| Means of communication that are technologically capable of reaching most people and economically affordable to most. |
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| Cable and satellite TV, fax, e-mail, and the internet- the media that have grown out of technological advances of the past few decades. |
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| Occurs when the media affect the standards people use to evaluate political figures or the severity of a problem. |
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| Rule of thumb according to which stories with certain characteristics are chosen over stories without those characteristics. |
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| The positive or negative slant that reporters or anchors put on their reports. |
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