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| Small groups used to explore how ordinary people think about issues and how they react to the language of political appeals. |
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| System of beliefs in which one or more organizing principles connect the individual's views on a wide range of issues. |
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| The time and mental effort required to absorb and store information, whether from conversations, peronal experiences, or the media, |
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| Group of people particularly affected by or concerned with a specific issue. |
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| Ordinary people for whom politics is a perfipheral concern. |
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| The error that arises from attempting to measure something as subjective as opinion. |
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| The belief that one can make a difference in politics by expressing an opinion or acting politically. |
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| Activists and office holders who are deeply interested in and knowledgeable about politics. |
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| The aggregation of people's views about issues, situations, and public figures. |
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| The error that arises in public opinion surveys as a result of relying on a representative but small sample of the larger population. |
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| The error that occurs when a sample systematically includes or excludes people with certain attitudes. |
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| The end result of all the processes by which individuals form their beliefs and values in their homes, schools,churches, communities, and workplaces. |
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