Term
|
Definition
| dominated by political party, rich guys decide nominee, no primary or caucuses, party leaders controlled everything, on the road a lot, met face to face with voters |
|
|
Term
| Candidate-Centered Politics |
|
Definition
| must hir own staff, raise own funds, make big decisions |
|
|
Term
| Advantages of Candidate-Centered Politics: |
|
Definition
| anybody can run, get all the credit, focus on more local concerns |
|
|
Term
| Disadvantages of Candidate-Centered Politics: |
|
Definition
| campaigns can turn into mud-slinging contest, internet messages cna be ignored/deleted, weakens accountability, you can "duck" things |
|
|
Term
|
Definition
| so well organized they could "raise the dead" and win the election |
|
|
Term
|
Definition
| end of primary election, officially select party nominee, select running mate, settle on platform |
|
|
Term
|
Definition
| Majority Rule: total # of senators + # of representatives = # of electoral votes (270 right now) |
|
|
Term
|
Definition
| big states that you strive to get electoral college votes from |
|
|
Term
|
Definition
| whoever has more popular votes gets all the electoral college votes |
|
|
Term
|
Definition
| 1)costs 2)benefits 3)chance of success |
|
|
Term
| Key Strategic Decisions to a Campaign Victory |
|
Definition
| Organization, Candidate assessment, Finances, Media Strategy, Elecotral Strategy and Timing |
|
|
Term
|
Definition
| advertising, travel, paying staff, polls, voter contact |
|
|
Term
|
Definition
| target voters, target issues, ground wars, pivotal states and electoral college |
|
|
Term
|
Definition
| establish name recognition |
|
|
Term
| Benefits of and timing (momentum) |
|
Definition
| more attention from press, more money from contributers, more consideration and their vote from voters, voters give you more money |
|
|
