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Political Effects
politics
16
Communication
Undergraduate 1
03/24/2010

Additional Communication Flashcards

 


 

Cards

Term
19th century political communication
Definition
Weekly communication, 4-5 pgs, fairly balanced on issues
Term
20th century political communication
Definition
Increase in number of newspapers, diversity led to varying balance and fairnes
Term
21st century political communication
Definition
Newspaper circulation falls as electronic media grows in importance
Term
Hard News
Definition
News that happens in the last 24 hours; treats an ongoing concern
Term
Crisis News
Definition
Natural or man-made events that pose a an immediate threat to the lives/property of the peace of mind of many
Term
News Diffusion
Definition
Diffusion is rapid for crisis events (EX Kennedy's assassination)
Term
How does media during a crisis function?
Definition
extended coverage;solidarity building, some coverage is intended to comfort audiences who are grieving
Term
Rally Effect
Definition
During a crisis when a president must take action, people set aside differences, rally behind him and give higher approval rating; Media is a vehicle through which info reaches the public; less critical of government leaders and policies during times of conflict
Term
Soft News
Definition
Human interest stories and news stories that are not considered fast breaking or immediate in nature
Term
How does news affect foreign policy?
Definition
diplomatic relations between counties are rarely secret; media sometimes participates in foreign policy because it serves as a direct channel of communication between those involved-interviews, used by world leaders, used by terrorists; photogenic issues covered often
Term
Knowledge Gap Hypothesis
Definition
Gap in knowledge about current events: the rich people know more because they have more access with faster computers/internet/cable TV; the information rich keep getting richer and the information poor never catch up
Term
How does the media affect what people think about?
Definition
Media doesn't tell us what to think, but rather what to think about; Far too many news items to show each day so the news stations decides the newsworthy items; headline/lead stories sets news agenda; The media is looked to to choose the newsworthy; politicians react to to agenda items
Term
How does media shape what we think about certain events?
Definition
Can change public opinion up to 4%; Game schema-journalists try to expose all the bad qualities of politicians; they prime audiences to focus on certain issues; frame/spin same events in different ways
Term
how doe the media influence how people feel about the events?
Definition
TV encourages people to distance themselves; they feel like they are informed and involved; the perception of intimacy without involvement; Real participation seems unnecessary; game schema fuels public cynicism
Term
Agenda Setting Theory
Definition
The idea that the news media determines the issues the public thinks and talks about-for an issue to be recognized, supporters must have access to the media or other resources to reach people; predicts a cause-effect relationship between media content and public opinion; based on whether the media's agenda corresponds with the public opinion later; EX Enoch Powell and immigration
Term
who sets the agenda?
Definition
Gatekeepers control the flow of information, 75% goes unpublished; media elite are middle-aged white men who chill with politicians
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