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Pirkle Flashcards
These are a direct import from China.
29
Management
Kindergarten
11/30/2009

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Cards

Term
planning
Definition
the process of coping with uncertainity by formulating future courses of action
Term
defenders (uncertainity)
Definition
efficiency of current operations; expert in a narrow market. Harley Davidson, loyal customers
Term
prospectors (uncettainity)
Definition
Searching for new opportunities; change and uncertainty. Amazon's Kendle
Term
analyzers (uncettainity)
Definition
stable markets, follow the leaders, idea of moving together as one, see how others are moving
Term
reactors (uncettainity)
Definition
waiting for adversity, opposition, Kodak in loosing market share to digital camera
Term
essentials of planning (3)
Definition
mission (how and why exists), objective (concrete, set in stone goals), strategy (road map, way to achieve objectives)
Term
Planning horizons (strategic, intermediate, operational)
Definition
strategic:1-10 years, intermediate: 6mths-2 years, operational: 1 week to 1 year
Term
BEP in units
Definition
Fixed/(price- variable costs)
Term
BEP with yearly profit
Definition
(FC + profit) / (P-VC)
Term
Strategy
Definition
set of goals and policies designed to achieve a competative advantage in a paticular marketplace
Term
competative advantage
Definition
transform inputs into goods and services at a max pofit, as well as better than one's competators
Term
differentiation
Definition
unique products, services, delivery channels (lexus, weber grills, ralph lauren)
Term
Three grand strategies
Definition
differentiation, focus, cost leadership
Term
focus
Definition
a unique product with a segmented niche (rolls royce, high end golf)
Term
stuck in the middle
Definition
not fully committed, sears, target, starbucks
Term
cost leadership
Definition
high value of sales based on low quality, perceived value (walmark, jetblue, old navy)
Term
Zip car is an example of
Definition
strategic management process and SWOT (strengths, weeknesses, oppt and threats)
Term
Zip car is an example of
Definition
strategic management process and SWOT (strengths, weeknesses, oppt and threats)
Term
Levels of strategic analysis (3)
Definition
corporate: what businesses we are in, puting pepsi with other brands
business unit:identify corporate advantage with cost differentiation in a particular market
functional: specific to a product
Term
Boston Consulting group
Definition
4 sectioned chart: stars, ?, cash cow, dogs
Term
stars
Definition
spend money now in hopes of turning into a cash cow (disney getting into other industry)
Term
stars
Definition
spend money now in hopes of turning into a cash cow (disney getting into other industry)
Term
question marks
Definition
buying a bunch, but not getting a strong market share
Term
question marks
Definition
buying a bunch, but not getting a strong market share
Term
question marks
Definition
buying a bunch, but not getting a strong market share
Term
cash cows
Definition
ge and kellogs, these are the companies that have established a product and are getting a strong dividend
Term
dogs
Definition
low growth and others entering the market (soft drinks)
Term
Porter's 5 focus mode
Definition
supliers, buyers, rivals, subs, new entrants
Term
suppliers
Definition
where to enter and be effective, ford sends out pieces to make axel outside the company, then sent back
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