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Persuasive Techniques
Persuasive techniques for language analysis
20
English
11th Grade
03/02/2012

Additional English Flashcards

 


 

Cards

Term
Alliteration
Definition

Repetition of a letter, especially at the start of a word

e.g. "Little Lucas left in Limbo."

 

 

Used to: Gain attention, good for headlines of a text. Draws attention to key words. Isn't particularly persuasive but can be when used with other techniques.

Term
Anecdote
Definition

A story about someone or something that the writer has heard of or experienced themselves.

 

 

Used to: it lends weight and credibility to the writers view point. it also gives human angle, its makes the issue more relevant and real.

Term
Appeal to Family Values
Definition

Suggests that families are good, especially traditional families.

 

 

Used to: invokes the readers desire for emotional security and protective, nurturing environment for children. Can be implied when anti social behaviour is blamed on broken or dysfunctional families.

Term
Appeal to Fear and Insecurity
Definition

Arouses fear and anxiety by suggesting that harmful or unpleasant effects will follow.

 

 

Used to: Makes the reader want to lessen the threat to themselves or society by taking the writers advice. It plays on peoples fears.

Term
Appeal to Loyalty and Patriotism
Definition

Suggest that we should be loyal to our group and love our country.

 

 

Used to: invoke a feeling or pride, a shared identity and common purpose. Often includes inclusive language to emphasise feelings.

Term
Appeal to The Hip-pocket Nerve
Definition

Suggests that we should pay the least amount possible either individually or as a society.

 

 

Used to: Positive impact, makes the reader pleased about getting value for money. negative impact, makes the reader annoyed about paying too much or about the misuse of money.

Term
Appeal to Tradtition and Custom
Definition

Suggest the traditional customs are valuable and should be preserved.

 

 

Used to: Traditional customs have positive associations with ideas of family social unity, inclusivness and sharing. Often compared positively with modern lifestyles to make us feel we are losing social unity.

Term
Attacks and Praise
Definition

Attacks and praises an individual or group.

 

 

Used to: Attack, positions us to think badly of the person and therefore to dismiss their ideas or viewpoint. Praise, makes us regard the person therefore their ideas or viewpoint sympathetically.

Term
Cliches
Definition

Oversued phrase quickly understood by a wide audience.

 

 

Used to: Reassures the reader through a familiar expression. Lulls the reader into an uncritical mindset. Often has a comic effect. This can produce a lighthearted amusing tone, or a sarcastic critical tone.

Term
Emotive Language
Definition

Language that has a strong emotional impact. Uses positive and negative connotations of words to influence the readers response.

 

 

Used to: Encourages the reader to respond on an emotional level. The readers emotional response positions them to share the writers viewpoint.

Term
Evidence
Definition

The use of facts and figures to suggest a rational or scientific basis for a point of view.

 

 

Used to: Numbers and scientific findings appear factual. they make the writers viewpoint seem objective rather than personal.

Term
Exaggeration, Overstatement and Hyperbole
Definition

Exaggerates the true situation for dramatic impact. Hyperbole uses figure of speech (metaphor or simile) to do this.

 

 

Used to: Attracts the readers attention through a surprising or extreme claim. often combines with an emotional appeal. Can generate humour to make the reader view the writers point positively.

Term
Generalisation
Definition

A sweeping statement that suggests that what is true for some is true for all or most.

 

 

Used to: appeals to a widely held belief or prejudice. can be combines with an emotional appeal since the use of reason will reveal the flaws in the generalisation, a distraction.

Term
Graphs and Diagrams
Definition

Evidence presented in visual form.

 

 

Used to: gives a visual presentation to give a clear picture of the situation. Appears to be factual therefore true.

Term
Inclusive Language
Definition

Uses "we", "our", "us" etc to include the readers in the same group as the writer.

 

 

Used to: the sense of belonging tot he same group positions the reader to share the same ideas as others within that group. invokes our desire to not be left out or regarded as an outsider.

Term
Metaphor and Simile
Definition
Used to: Creates a striking image, often working on an emotional level. Often witty, rather than a dry description.
Term
Pun
Definition

A play on a word that has a double meaning. often plays on a similar sound but different spelling.

 

 

Used to: In a headline grabs the readers attention, especially through the use of humour. not essentially persuasive but the double meanings give either negative or positive impacts.

Term
Reason and Logic
Definition

Used to link ideas together an develop an argument in support of the main contention.

 

 

Used to: Suggest that the writers viewpoint is true and not just their opinion or emotional response. Make argument hard to rebut, so other opposing opinions seem less convincing.

Term
Repetition
Definition

Using a word or phrase several times.

 

 

Used to: emphasises the main point or key term. Often used in speeches to reinforce or highlight a point.

Term
Rehtorical Question
Definition

A question with an implied but unstated answer.

 

 

Used to: Forces the reader to supply the answer and see things from the writers perspective. Implies the answer is self evident and therefore correct. Often contains emotional appeal.

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