| Term 
 | Definition 
 
        | The opposite of straightforward language.  It purposely tried to miscommunicate-It tries to conceal the truth and confuse audiences.  “I never had sex with that woman” |  | 
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        | Term 
 
        | The SMCR Model of Persuasion |  | Definition 
 
        | Source--encoder Message--conveys meaning
 Channel-which carries mesage thru noise
 Reciever--decoder
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        | Term 
 
        | Ranks Model of Persuasion ^^ |  | Definition 
 
        | Intensify 
 Repitition
 
 Association
 
 Composition
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        | Term 
 
        | Ranks Model of Persuasion \/ |  | Definition 
 
        | Downplay 
 Omission
 
 Diversion
 
 Confusion
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        | Term 
 | Definition 
 
        | Religious Human Nature Political |  | 
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        | Term 
 
        | Aristotle's Instruction Approach |  | Definition 
 
        | Ethos - Credibility 
 Pathos - Emotional
 
 Logos - Logical
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        | Term 
 
        | Scott's Epistemic Approach |  | Definition 
 
        | Rhetoric is a way of coming to know all things and is a process of constant discovery. |  | 
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        | Term 
 
        | Fisher's Narrative Approach |  | Definition 
 
        | Narratives succeed in persuading or fail based on coherence and fidelity. |  | 
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        | Term 
 
        | Weaver's Grammatical Categories |  | Definition 
 
        | Simple-persuaders who use simple sentences do not percieve the world to be complex 
 Compound-expresses tension
 
 Complex-an utterance of a reflective mind
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        | Term 
 | Definition 
 
        | Scene-where action occurs Act-any motivated action
 Agent-person takes action in the scene
 Agency-tool, method or mean used Purpose-reason agent acts in a given scene
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