Term
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Definition
| Clear-cut persuasion, like political speeches and commercials. |
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Term
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Definition
| Less clear-cut persuasion, like a dirty person causing you to move away. |
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Term
| What are the 5 criterion for defining persuasion? |
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Definition
| Intentionality, free will, effects, symbolic action, interpersonal vs intrapersonal. |
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Term
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Definition
| The test that distinguishes persuasion from social influence. Is it intentional? Does it affect a third party? |
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Term
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Definition
| Has persuasion taken place if no one is persuaded? |
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Term
| Freewill and conscious awareness |
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Definition
| Persuasion depends on the amount of ability the person has to accept or reject it. Coercion vs persuasion. |
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Term
| Elaboration Likelihood Model (ELM) |
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Definition
| Asserts that there are two modes of persuasion: Central and peripheral. |
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Term
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Definition
| Direct thoughts about something. I.E. Choosing things on the menu based on calorie count. |
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Term
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Definition
| Persuasion by things that brush by you. I.E. Choosing something on the menu because your date chose it. |
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Term
| Heuristic Systematic Model (HSM) |
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Definition
| 2 modes of processing: Heuristic (mental shortcuts) and systematic (in depth). |
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Term
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Definition
| Scale from 1-5, dislike to like. |
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Term
| Semantic Differentiation Scale |
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Definition
| Rating from one extreme to another; bold to timid. |
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Term
| Theory of Reasoned Action |
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Definition
| People who intend to do something, usually will. |
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Term
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Definition
High- Sensitive to social cues
Low- insensitive to social cues |
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Term
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Definition
| People try to make sense of persuasion by using social constructs |
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