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Persuasion II b
Persuasion II b
45
Communication
Undergraduate 3
11/05/2012

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Term
Deindividuation
Definition
Group behavior. Getting lost in the crowd
Term
Public self-awareness
Definition
how we view ourselves as social objects
Term
Private self-awareness
Definition
Our hidden aspect of ourselves. Thoughts feelings, perceptions. DEINDIVIDUATOIN is decreased through this
Term
Social loafing
Definition
the reduction in motivation and effort when individuals work collectively compared to to when they work individually.
Term
collective effort model
Definition
We get lazy if we don't expect our efforts to lead to personally valued outcomes. credit
Term
free ride effect
Definition
when they can get away with it, they try to benefit from the effort of others
Term
sucker effect
Definition
When you suspect of others slacking off, so you slack off to match their laziness.
Term
Delegation
Definition
the way to combat social loafing
Term
ostracism
Definition
a person who has had this happened is easier to persuade.
Term
ostracism
Definition
this can lead people to do horrible things to get noticed
Term
Risky shift phenomenon
Definition
When people make decision in groups, they are willing to make more hazardous decisions. 1% vs 50 %
Term
Group polarization phenomenon
Definition
groups cause people to become more extreme in their decisions
Term
Persuasive argument theory
Definition
people come to an argument with 2 or 3 points. add a group and their are many more arguments to create stronger feelings
Term
symbol
Definition
something that represents something else
Term
Denotative meaning
Definition
dictionary definition.
Term
Connotative meaning
Definition
the thoughts and emotions associated with a word
Term
Ultimate terms
Definition
words or phrases that are highly revered, widely accepted and carry special power in culture
Term
God terms
Definition
fact, progress, family values, critical thinking, balanced budget
Term
Devil terms
Definition
communism, nazi, dead-beat dad, racist, terrorist, sweat shop, etc
Term
Charismatic terms
Definition
have a power that is mysteriously given. Freedom, democracy
Term
Common names
Definition
this type of name was seen as more likable and teachers gave higher grades on essays
Term
Labels
Definition
We use this to describe people or things
Term
Euphemism
Definition
Using words to make the worse appear better
Term
Profanity
Definition
Using this makes you seem less credible/attractive/persuasive
Term
Is profanity persuasive
Definition
only in certain situations
Term
Vividness is effective when...?
Definition
when it is congruent and helps us process the message
Term
Reinforcement theory
Definition
people are motivated to avoid pain and seek pleasure
if the person agrees with the subject=intese language
Term
Language expectancy theory
Definition
we have expectations about what types of language are normal to use when trying to persuade people.
Highly credible can get away with it
Term
Information processing theory
Definition
to be persuaded, ou must first attend to and comprehend a persuasive message.
Term
Communication accomodation theory
Definition
when we communicate with others we adjust our style of speaking to their style in order to gain approval and increase communication efficiency.
Match audience = more credible
Term
lexical
Definition
words that are used and what will those words mean
Term
powerless language
Definition
hesitations, heges, intensifiers, polite forms, tag questions, disclaimers, deictic phrases
Term
immediacy
Definition
acts that commnicate warmth, closeness, friendliness and involvement
Term
a candidate is seen as more credible
Definition
if his opponent shows disbelief or disaproval. unless the speaker is already sean as deceitful.
Term
mimicry
Definition
mirroring behavior. should copy others non-veral cues to be more persuasive. Smile when people smile, frown when people frown.
Term
Emblems
Definition
nonverbal behaviors that have precise verbal meaning. Helps people process a message
Term
Illustrators
Definition
movements that accompany speech. do not have a specific meaning. (I love you this much) increases speakers persuasive power
Term
Adaptors
Definition
self touching. Avoid using for persuasion
Term
Haptics
Definition
touch. Seen as more persuasive. Library study
Term
Proxemics
Definition
The distance we are from one another. Closer is more persuasive. Not too close though
Term
Expectancy violation theory
Definition
we all have expectations about how close other people should stand to us. when people violate those expectations and get either too close or too far away, we experience arousal and may become distracted.
If we like them or there is reward value=persuaded
if they are threatening or low reward=less compliance
Term
Scarcity
Definition
When your freedom is threatened or limited, causes you to react. Can be very persuasive
Term
psychological reactance theory
Definition
the tendency to react defensively when our freedom is threatened. related to scarcity. when it is the last in your size you want it more.
Term
artifacts
Definition
what we wear, drive, and have
Term
effectiveness of one or two sided messages rely on
Definition
Education level and initial attitude
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