Term
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Definition
| The most basic function of a package, materials used were skin, leaves, intestines |
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Term
| What are some free flowing solids? |
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Definition
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Term
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Definition
| Maintaining the integrity of the product throughout the package environment (physical issues like shocks, vibration, stacking, atmosphere) |
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Term
| What are communications within packaging? |
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Definition
| Conveying of information by advertising |
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Term
| What were some acts of legislative/regulated comunication |
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Definition
Fair packaging and labeling act og 1967
Nutritional labeling education act of 1990
labeling requirements on over the counter drugs
Presiption drug inserts |
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Term
| What is a package often called? |
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Definition
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Term
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Definition
| Package feature that deals with function and performance |
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Term
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Definition
| package feature that addresses ease of use, reduced time, effort, and steps |
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Term
| What are some environmental hazards for packages |
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Definition
| moisture, oxygen, CO2, temperature, light, bugs, shock, tampering |
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Term
| How to fix shock and vibration problem? |
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Definition
| Cushioning, restraints, unitized loads, redesign to make product to make less sensitive |
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Term
| Classification of Packages, What is the primary level? |
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Definition
| First layer of protection and containments, plays important role in comm/utility functions, tubes, bags, cans, envelopes |
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Term
| Classification of Packages Secondary level |
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Definition
| Packages that hold other package, wrappers plastic rings, cereal bags |
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Term
| Classification of Packages, Tertiary level |
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Definition
| Outside layer of packaging of the secondary pack, stretch wrap, mental or plastic banding, shipping container |
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Term
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Definition
| The promotion of products with a focus on advertising and branding |
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Term
| Products are often developed to_________ |
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Definition
| meet the desires of groups of customers or specific customers |
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Term
| Who identified the marketing mix and when? |
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Definition
| Professor Neil Borden in early 1960s |
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Term
| What are the 4 elements in the marketing mix? |
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Definition
| product, price, placement, promotion |
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Term
| Four P's of Marketing, product |
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Definition
| specifications of the actual goods or services and how it relates to the end users needs and wants. Warranties, guarantees and suppors |
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Term
| Four P's of Marketing, Pricing |
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Definition
| Process of setting a price for a product (discounts, time, money, energy, attention) |
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Term
| Four P's of Marketing, promotion |
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Definition
| advertising, sales promotion, publicity, personal selling, branding |
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Term
| Four P's of Marketing, placement (distribution) |
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Definition
| How the products get to the customer |
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Term
| Five P's of Marketing, people |
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Definition
| function of people to present an appearance or an attitude |
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Term
| Where is packaging in the marketing mix? |
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Definition
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Term
| What did a company do when North American milk sales were declining in the late 90s |
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Definition
| Dean's came up with CHUG which is an alternative to a mik carton to fit with consumers lifestyles |
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Term
| What was developed to package sugar more efficiently? |
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Definition
| plastic container by domino to avoid transfer from bag to storage and always have brand out in the open |
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Term
| What did Kleenex do to boost sales? |
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Definition
| Developed an oval container with designs and graphics to match the holiday season. |
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Term
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Definition
| Quality X Service/ Cost X Time |
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Term
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Definition
| The trust in a product, company, or symbolic representation of a product or company built over a period of time |
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Term
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Definition
| A description of a product or package as if it were a person or having the attributes of a person |
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Term
| WHat should a package persona do? |
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Definition
| Appeal to the targeted customer and suggest favorable product attributes |
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Term
| When was pottery invented? |
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Definition
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Term
| When and by who was the blowpipe invented? |
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Definition
| 300 BC by the phoenicians it speeded production and allowed for round containers |
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Term
| When was the machine to make containers invented? |
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Definition
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Term
| What was the Libby-Owens? |
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Definition
| First fully automatic bottle making machine |
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Term
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Definition
| an inorganic, non-crystalline, brittle solid that is formed by cooling from a liquid state |
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Term
| Is packaging glass non crystaline? What is it? |
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Definition
| Yes, it does not have a crystalline structure, it is structureless and made up of random unordered molecules |
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Term
| What does a no discontinuous change at any temperature mean? |
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Definition
| glass does not change its shape in the temperature |
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Term
| What does it mean to be brittle? |
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Definition
| Very fragile, tend to fail in a single sudden action |
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Term
| WHat are brittle materials in terms of compression and tension? |
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Definition
| Strong in compression, weak in tension |
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Term
| What kind of structure does glass have? |
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Definition
| molecular structure of a liquid but the physical properties of a solid |
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Term
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Definition
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Term
| What is the composition of container glass? |
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Definition
Sand(Silica)
Soda (Melts first acting as a solvent for melting of the sand)
Lime (Provides insolubility without this glass be water soluble)
Alumina(increases hardness and durability) |
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Term
| How is the amber color produced? |
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Definition
| Carbon and sulfur compounds |
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Term
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Definition
| broken or waste glass returned for recycling, as much as 80% of container is cullet |
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Term
| What are some advantages of glass? |
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Definition
| moderate in cost, resistant to most chemicals, strong, low coefficient of thermal expansion, microwave safe, rigid, non permeable, tasteless, odorless, transparent, uv protection |
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Term
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Definition
| heavy, costly for processing, easy to break |
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Term
| Steps of the Glass manufacturing process |
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Definition
Batch House
Furnace
Melter
Brudgewall
Refiner
Forehearth |
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Term
| What are the raw materials in glass? |
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Definition
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Term
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Definition
| The part of the plant where the ingredients are mixed in the appropriate quantities to be added to the glass furnace |
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Term
| What does the melter do in glass making? |
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Definition
| Temps are 2600-2900F range and melts the materials |
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Term
| What do the bridge wall and throat do? |
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Definition
| The bridgewall allows liquid glass to flow through the throat and leave the melter, the bridgewall forces all glass that flows past the wallto come from the bottom of the melter into the refiner section. |
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Term
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Definition
| All of the impurities that were added to the glass mix float to the surface and trapped on the bridgewall |
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Term
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Definition
| The section on the downstream side of the bridgewall, it receives the glass mix as it flows out of the throat and is free of impurities. |
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Term
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Definition
| Ceramic lined bath tubs or troughs that convery the glass from the refiner to the glass container machines. |
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Term
| What processes are containers in glass making made? |
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Definition
| blow and blow molding & Press and blow molding |
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Term
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Definition
| generates the initial shape of glass container |
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Term
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Definition
| Used to produce final shape of glass container |
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Term
| What is the blow and blow process? |
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Definition
| Narrow necked bottles are used, first step is glass gob blown into preform or parison using air and second step its blow to final shape |
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Term
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Definition
Wide mouth containers are used (jars, cups)
first step: glass gob is pressed into shape mechanically
Second step:blown into final shape |
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Term
| WHat is an advantage of press and blow? |
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Definition
| Better control of glass distribution |
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Term
| WHat are 3 ways to improve strength of glass? |
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Definition
| Anneal containers in a lehr oven, coatings to reduce surface damage and change the package design |
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Term
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Definition
| When containers are annealed in lehr it relieves stress |
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Term
| Why are surface treatments used? |
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Definition
| To reduce scratching or bruising of glass |
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Term
| What is applied at the cold end of the lehr? |
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Definition
| Friction reducing agent such as polyethylene, waxes, silicones |
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Term
| What are the container strength factors? |
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Definition
| thickness, shape, surface condition, and type of load |
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