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Overview of Marketing
chapter 1
8
Marketing
Undergraduate 3
09/22/2012

Additional Marketing Flashcards

 


 

Cards

Term
marketing
Definition
the activity, set of institutions, and processes for creating. capturing, communicating, delivery, and exchanging offerings that have value for customers, clients, partners, and society at large
Term
marketing plan
Definition
specifies the marketing activities of a dirm for a specific period of time
Term
exchange
Definition
the trade of things of value between the buyer snd the seller so that each is better off as a result
Term
marketing mix
Definition

Product Price Place Promotion

(creating, capturing, delivering, communicating)

Term
goods
Definition
items that you can physically touch
Term
services
Definition
intangible customer benefits that are produced by people or machines and cannot be separated from the producer
Term
ideas
Definition
opinions, programs, and philosophies
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