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Opinion writing
Flash cards for my opinion writing class
20
Journalism
Undergraduate 3
10/20/2011

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Term
Editorial Board
Definition
A group of people, usually made up of editors and sometimes community members, who decide on a plan for each editorial that will be appear in the paper.
Term
SPECS
Definition
S-State the problem or situation. P-Position, identify it. E-Evidence, give it to support your opinion. C-Conclusion, in it refute the other side of the argument. S-Solutions, give one or two good solutions to the problem.
Term
SEA
Definition
Stimulate, Explain, Advocate. Editorial writing should stimulate readers interest, explain the situation or problem and advocate a position.
Term
Editorials v opinions
Definition
Editorials are positions taken by the newspaper as a whole (editorial board). Opinions are single columns that reflect the view point of a single individual.
Term
Writing Style--Plow horse
Definition
Introduction-state subject, explain issue, define problem. Body-Report details, provide "added value" research, present alternatives, quotes balancing and conflicting authorities. Conclusion-Deliver your opinion, suggest (demand) action call for reader involvement.
Term
Writing Style--Neck of the vase
Definition
Neck-two paragraphs about a recognizable human being(s) that will be compelling to the readers. Transition paragraph--This is where you would widen your editorial to the broader meaning. Vase--The main body of the writing. It's important to include quick vignettes about personalized situations.
Term
Writing Style-Personalized "You"
Definition
Taking a large complex issue and breaking it down on a small level so everyone can relate to it--on a personalized level. "How would you like to try to raise a family on $8,840 a year?"
Term
Writing Style--Imagine with me structue
Definition
Draw a picture where the readers can visualize the situation being explained. Descriptive words are important here.
Term
Writing Style-The Question Structure
Definition
Asking questions in your writing can create a conversational tone for the readers. Answering the question quickly is important for readers to know where the topic is heading.
Term
Writing Style-We're all in it together structure
Definition
Similar to the "You" style, but it involves "us"--the reader and writer, side-by-side, confronting what's out there in the world.
Term
Writing Style-The Shock Approach
Definition
Using something that provides shock value in the paper. "Philadelphia cops lied."
Term
Four goals of opinion writers
Definition
1) Serve your public--If you're not serving the public then you're not doing your job; 2) Provide a forum--Allow the public to have a say on issues, allow them to join the debate; 3) Be a watch dog--The government is here to serve the public, not the other way around. Because of this writers should question government policy; 4) Inform and guide readers--Guide is the key part, as it's not the goal to tell readers what to do, rather allow readers to come to their own conclusions, but a helpful hand is good.
Term
Four parts of an opinion section
Definition
1) Editorials; 2) Op-ed columns; 3) Letters to the editor; 4) Art.
Term
Fallacy--Ad hominem
Definition
Ad hom = attacking the person rather than attacking the argument. Person A argues X, person B attacks person A, therefore X must be false.
Term
Fallacy--Gamblers fallacy
Definition
Using past results (which may have gone a certain way) to predict future results. For example, flipping a coin six times results in six heads flips. The gamblers fallacy occurs when a person believes the seventh flip will be tails, because it was "due." In reality, the chances of either flip is still 50/50.
Term
Fallacy-Hasty generalization
Definition
Dude, you got this one. I've seen three cars today, all are blue. Therefore, all cars are blue.
Term
Fallacy-slippery slope
Definition
If we go this far, then eventually we'll go this far.
Term
Winning a libel suit, five elements
Definition
1) Identification; 2) Publication; 3) Defamatory; 4) False; 5) Fault--actual malice
Term
Fair defense
Definition
True opinion cannot be considered defamation.
Term
Bad news syndrome
Definition
Not all news or writing has to be about something bad, sad or depressing. Sometimes opinion writers should write something stupid happy or fell good.
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