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| A preference, opinion or attitude that favors one way of thinking or feeling over another. |
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| Front of the newspaper, the headlines, photos and what is/ isnt included is an example of |
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| The technique of using images or pictures to convey a certain message. |
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| Campaign logos using images of America is an example of what |
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| Another method used in media and political communication to persuade the readers to think or feel a certain way. |
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| An attempt to make the viewer feel like everyone is using a product or voting for a particular candidate. (kind of like peer pressure) |
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| Strategy of showing a product or person's best features and leaving out info about any negative features. (good leaving out bad) |
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| An advertisement or political campaign uses short phrases or few words to appeal to particular emotions. |
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| Used to send a negative message about an opposing product or candidate. (bad leaving out good) |
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| Strategy of comminicating using ordinary language and clothes to convey the audience that the spokesperson is just like everyone else. (relating to citizens) |
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| A celebrity or well-known person speaks on behalf of a product or person as an endorsement. |
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| Apparent when symbol are used to convey a message, normally US symbols. |
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