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Chapter 3 - Marketing Ethics
10
Marketing
Undergraduate 3
05/06/2014

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Cards

Term
Term: Moral/ethical dilemmas that might arise in a business setting
Definition
Business ethics
Term
Term: Ethical problems specific to marketing
Definition
Marketing ethics
Term
Term: Set of values that guide decision making and behavior
Definition
Ethical climate
Term
Term: Voluntary actions of company to address the ethical, social, and environmental impacts of its business operations and the concerns of stakeholders
Definition
Corporate social responsibility
Term
What are the steps to make ethical decisions?
Definition
1. Identify issues
2. Gather info and identify stakeholders
3. Brainstorm and evaluate alternatives
4. Choose a course of action
Term
There are three phases when integrating ethics into marketing. What are they?
Definition
-Planning phase
-Implementation phase
-Control phase
Term
What are the inputs (and outputs) of corporate social responsibility?
Definition
-Consumer
-Company
-Cause/issue
Term
What are the six basic ethical values all marketers should have?
Definition
-Honesty
-Responsibility
-Fairness
-Respect
-Openness
-Citizenship
Term
What are the three ethical norms?
Definition
1. Do no harm
2. Enhance ethical values
3. Foster trust in the mktg system
Term
What are the six tests of ethical action?
Definition
-Publicity test
-Moral mentor test
-Admired observer test
-Transparency test
-Person in the mirror test
-Golden rule test
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