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Non-Profit PR & Fundraising
midterm
38
Communication
Undergraduate 4
10/09/2011

Additional Communication Flashcards

 


 

Cards

Term
Philanthropy
Definition
An active effort to promote human welfare
Term
Revenue Streams
Definition
In a non-profit, the term for money coming in
Term
Expenditures
Definition
money going out in a non-profit
Term
zero-based budgeting
Definition
starting budget over in fiscal year; if you don't use it by the end you lose it
Term
strategic plan
Definition
document that non-profits should use to start their fundraising plans
Term
Banquet fatigue
Definition
term used when everyone is tired of going to dinners for non-profit organizations
Term
3rd party credibility
Definition
when information is taken more seriously after being distributed through an outside source
Term
DINK
Definition
double income no kids
Term
990 form
Definition
an informational form used by the IRS to assess an organization's compliance with tax laws; the form becomes a matter of public record once its filed
Term
501(c)3
Definition
Federal form that shows that nonprofits are exempt from taxes
Term
Written report
Definition
outlines the results of the fundraising efforts performance and effectiveness and recommendations for future actions
Term
in-kind contribution
Definition
an agreement made by an organization and a company that offers a donation based off the services provided by the company
Term
55%
Definition
percentage of revenue that should go into programs
Term
90-180 days
Definition
a reserve fund should last
Term
5
Definition
a board of directors should have at least ___ voting members
Term
TRUE
Definition
True or False: by law, all non-profits must have a board of directors
Term
2%
Definition
the average person donates ___% of their lifetime earnings
Term
professional, expensive
Definition
An organization's materials should look ____, but not _______
Term
your organization is unable to handle credit card transactions online
Definition
It is inappropriate to solicit online gifts when ______________________________.
Term
Ask for donations of slightly used equipment from other organizations
Definition

An alternative to buying expensive office equipment-

Term
75%
Definition
Because of alumni donors, we only pay _____ of our tuition
Term
Life
Definition
Philanthropy is a way of _____.
Term
75%
Definition
percentage of funding organizations receive from individuals
Term
50%
Definition
Administrative overhead should be no more than ____ of the total budget
Term
1 page
Definition
Letters of all types should not exceed _______ in length.
Term
70%
Definition

Percentage of households that give

Term
$250
Definition
Non-profits are required to send a receipt for any gift over ____.
Term
budget
Definition
the driving force behind everything non-profits do
Term
FALSE
Definition
True or False: It is better to offer your services free of charge to build clientele, rather than charging
Term
Thank you
Definition
The two most important words to use when dealing with potential and current donors
Term
Relationships
Definition
Fundraising is all about ________.
Term
loaded
Definition
language is _______!
Term
Cheap & Free
Definition
2 words to avoid when writing to donors
Term
Annual report
Definition
Among the worst writing in PR
Term
FALSE- Because fundraising & budgeting planing includes so many variables, you should consult the past 2-3 years budget
Definition
True or False: When planning next eyars budget, you should only look back on the prevous year's budget.
Term
a breakdown of expenses
Definition
Financial statements reveal
Term
Annual budget
Definition
An organization should have a board-approved ___________________ for its current fiscal year, outlining projected expenses for major program activities, fund raising, and administration.
Term
donor profile
Definition
first step to determine why donors give
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