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| Information that is not intended for publication |
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| Copy which accompanies a photograph or graphic |
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| Short, direct text ads which clearly indicate WHAT is being advertised, the PRICE, WHERE, and HOW the advertiser can be contacted |
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| An article in which a writer or columnist gives an opinion on a topic |
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| The conflict that is created when a writer allows personal interests (friendship, family, business connections, etc.) to influence the outcome of the story |
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| The person who "proofreads" copy as it comes in, checking for spelling, punctuation, accuracy of style, and clarity |
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| Believability of a writer or publication |
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| The person whose job is to approve copy when it comes in and to make decisions about what is published in a newspaper or magazine |
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| An article expressing a newspaper or magazine owner’s or editor’s position on an issue |
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| The main article on the front page of a newspaper, or the cover story in a magazine |
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| The primary questions a news story answers --Who? What? When? Where? Why? How? |
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| Language that is unnecessarily complicated, unclear, wordy, or includes jargon |
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| The "title" of a newspaper or magazine story |
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| The structure of a news story which places the important facts at the beginning and less important facts and details at the end, enabling the editor to cut bottom portion of the story if space is required |
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| Line of type at the bottom of a column which directs the reader to somewhere else in the paper where the story is completed, allowing more space for stories to begin on the front page |
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| The first sentence or first few sentences of a story |
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| The "banner" across the front page which identifies the newspaper and the date of publication |
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| The aspect, twist, or detail of a feature story that pegs it to a news event or gives it news value for the reader |
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| A page in a newspaper that is opposite the editorial page, and contains columns, articles, letters for readers, and other items expressing opinions |
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| Using the work of another person (both written words and intellectual property) and calling that work your own |
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| The people who gather facts for the stories they are assigned to write |
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| A person who talks to a reporter on the record, for attribution in a news story |
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| The first few sentences of a news story which usually summarizes the event and answers the questions: Who? What? When? Where? Why? How? |
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| Of significant relevance to report to the public (criteria - importance, timeliness, proximity, prominence, conflict, progress, and emotions) |
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| A belief for which there is no proof |
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