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Negocios
Cap. 9
30
Language - Spanish
Undergraduate 3
12/01/2008
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Term
agencia de publicidad
 Definition
advertising agency
Term
agencia publicitaria
 Definition
advertising agency
Term
almacenaje
 Definition
storage
Term
consumidor
 Definition
consumer
Term
consumidor presunto
 Definition
potencial customer
Term
fabricante
 Definition
manufacturing
Term
folleto
 Definition
pamphlet
Term
lanzamiento
 Definition
launching (of campaign)
Term
letero
 Definition
sign
Term
marca
 Definition
mark
Term
marca comercial
 Definition
trademark
Term
marca de fábrica
 Definition
trademark
Term
marca registrada
 Definition
registered trademark
Term
medio
 Definition
means, medium
Term
medio publicitario
 Definition
advertising medium
Term
mercado negro
 Definition
blackmarket
Term
muestreo
 Definition
sampling
Term
patrocinar
 Definition
to sponser
Term
precio
 Definition
price
Term
precio máximo
 Definition
ceiling price
Term
precio mínimo
 Definition
floor price
Term
prensa
 Definition
the press
Term
promoción de ventas
 Definition
sales promotion
Term
relaciones públicas
 Definition
public relations
Term
valla
 Definition
billboard
Term
venta
 Definition
sale
Term
venta agresiva
 Definition
hard sell
Term
venta blanda
 Definition
soft sell
Term
venta en masa
 Definition
mass selling
Term
venta personal
 Definition
personal selling
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