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NCIDQ - Design Elemnt/princpls
Element/Principals of design
56
Other
Not Applicable
08/24/2005

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Term
Form
Definition
basic shape and configuration of an object or space. ex: cylindrical, flat, square, or linear
Term
Line
Definition
object or form whose acutal or visual length greatly exceeds any actual width or depth it may have.
Term
Horizontal line are perceived as...
Definition
restful, stable, and related to the plane of the earth
Term
Vertical lines are perceived as ...
Definition
stregth, equilibrium, permanence, and strong upward movement.
Term
Diagonal lines are perceived as...
Definition
dynamic, movement
Term
Curved lines are peceived as...
Definition
organic, human body, graceful, gentle movement
Term
Plane
Definition
Form w/ length and width. height so minimal that it is not perceived. Ex: floors, ceilings, walls
Term
Volume
Definition
Form w/ three dimentions.
Term
Solid Volume vs. Void volume
Definition
solid - positive space
void - negative space
Term
Volume can be catogorized into 3 types:
Definition
regular (geometric shapes), irregular (free form shapes or complex), and dominant characteristic (tall, narrow, curvilinear, etc)
Term
Shape
Definition
Form that is unique from surrounding objects. Can have powerful symbolic qualities. Can be planar or volumetric.
Term
Scale
Definition
Relative size of something compared to another completely seperate object. Human scale is most common comparative object.
Term
Name the 6 elements of design
Definition
FORM, SCALE, COLOR, TEXTURE, PATTERN, LIGHT
Term
COLOR
Definition
phisical property of visible light. Colors differenciated by wavelength.
Term
Which color has the longest wavelength?
Which color has the shortest?
Definition
RED is long. violet is short.
Term
when all colors of light are present in equal amounts we see:
because of this creating colors with light is called:
Definition
White light


additive
Term
Creating colors w/ pigment is called..
Definition
subtractive
Term
Three primary colors of light:
Definition
red, green, blue
Term
Three basic qualities of COLOR
Definition
hue, value, and intensity (chroma)
Term
Hue
Definition
basic color
Term
Value
Definition
degree of lightness or darkness
Term
Intensity
Definition
degree of purity of hue (more or less grey added)
Term
Tint
Definition
When you add white to a hue
Term
Tone
Definition
When you add grey to a hue or its compliment
Term
Shade
Definition
when you add black to a hue
Term
Brewster System
Definition
Color Wheel!!! organizes colors into three primary colors, secondary colors , and tertiary colors (colors next to each other mixed: yellow-orange)
Term
Munsell Color System
Definition
more accurate than Brewster. Uses numbers and letters.
Term
Complementary colors
Definition
colors opposite each other on the color wheel.
Term
Two complementary colors placed next to each other will...
Definition
heighten each other's saturation
Term
two noncomplementary colors placed together will appear...
Definition
to tint the tother w/ it's own compliment
Term
two primary colors together will...
Definition
appear tinted w/ the third primary
Term
a light color placed against a darker background will appear lighter...and vise versa. This is called
Definition
simultaneous contrast
Term
Colors that appear to advance...
Definition
Warm
Term
colors that appear to recede
Definition
cool
Term
Name 5 color schemes
Definition
monochromatic, analogous, complementary, triad, and tetrad.
Term
Monochromatic
Definition
color scheme that uses only one hue w/ variation only in intensity and value
Term
Analogous
Definition
color scheme that uses hues that are close to each other on the color wheel
Term
Complementary
Definition
color scheme that uses hues that are opposite sides of the color wheel.
Term
Split-Complementary
Definition
color scheme where one side o fthe color wheel is used w/ two hues that lie on either side of the complementary color.
Term
Double Complementary
Definition
color scheme that uses 4 hues. a pair on either side of two complements.
Term
Triad
Definition
color scheme that uses colors equally spaced around the color wheel.
Term
Tetrad
Definition
color scheme that uses four colors that are equally spaced around the wheel.
Term
Name the 6 principles of design
Definition
Balance, Harmony & Unity, Rhythm, Emphasis & focus, contrast & variety, Proportion
Term
Symmetrical Balace connotes
Definition
equal balance

formality and stability
Term
harmonize different objects by...
Definition
using a common element
Term
Proportion
Definition
comparing a part to the whole. (arm to body)
Term
Golden Ratio/

Golden Section
Definition
line divided into 2 unequal segments such that the ratio of the smaller part is to the larger part as the larger part is to the whole.

when it relates to a rectangle
Term
Modulor
Definition
Proportioning system by Le corbusier. divide human body at the waistline or navel. Or from top of head to fingertips raised above head.
Term
Four parts that make Form
Definition
Line
Plane
Volume
Shape
Term
Additive
Definition
Creating colors with light:

When all the colors of light are present in equal amounts we precieve white light
Term
Subtractive
Definition
Creating colors with pigments

The color of an object is perceived by the color of light it absorbs and the amount of light it relects to the eye
Term
asymetrical
Definition
equalizing objects of nonsimilar elements to create balance
Term
radial balance
Definition
type of symmetrical balance that the elements are arranged uniformly about a central point
Term
Harmony
Definition
the agreement of the parts to each other and to the whole
Term
rhythm
Definition
the repetition of elements in a regular pattern
Term
proportion
Definition
the relationship between one part of an object or comosition and another part and to the whole.
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