_____ Marketing:

*Ignores market segment differences and goes after whole market with one marketing offer

Undifferentiated Marketing:

*Ignores market segment differences and goes after whle market with one marketing offer

_____ Marketing:

*Targets several market segments and designs seperate marketing offers for each

Differentiated Marketing:

*Targets several market segments and designs seperate marketing offers for each

_____ Marketing:

*Targets a large share of one or a few segments

Koncentrated Marketing:

*Targets a large share of one or a few segments

_____ Marketing:

*Tailors specifik produkts and the messages about them to individual kustomers

Mikro-Marketing:

*Tailors to specifik produkts and the messages about them to individual kustomers

_____ AKA Mas Marketing

Undifferentiated Marketing AKA Mass Marketing

_____ AKA Segmented Marketing

Differentiated Marketing AKA Segmented Marketing

_____ AKA Niche Marketing

Koncentrated Marketing AKA Niche Marketing

_____ AKA Kustomized Marketing

Mikro-marketing AKA Kustomized Marketing

_____ stage in PLC:

*Slow growth and no profits due to heavy marketing expenses

Introduktion stage in PLC:

*Slow growth and no profits due to heavy marketing expenses

_____ stage in PLC:

*Rapid akceptance & profits inkrease

Growth stage in PLC:

*Rapid akceptance & profits inkrease

_____ stage in PLC:

*Sales level & marketing more expensive to reach resistant kustomers

Maturity stage in PLC:

*Sales level & marketing more expensive to reach resistant kustomers

_____ stage in PLC:

*Sales fall & profits reduced

Dekline stage in PLC:

*Sales fall & profits reduced

List the 3 Mass Kommunikation Tools:

1.

2.

3.

The 3 Mass Kommunikation Tools:

1.  Advertising

2.  Sales Promotion

3.  Publik Relations