Term
Karakteristiks affekting konsumer buyer behavior:
1.
2.
3.
4. |
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Definition
Karakteristiks affekting konsumer buyer behavior:
1. Kultural
2. Social
3. Personal
4. Psykologikal |
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Term
_____:
Values, beliefs, kustoms and tastes, handed down from one generation to the next |
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Definition
Kulture:
Values, beliefs, kustoms and tastes, handed down from one generation to the next |
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Term
_____:
Groups of people with shared value systems based on kommon life experiences and situations |
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Definition
Subkulture:
Groups of people with shared value systems based on kommon life experiences and situations |
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Term
_____:
Overall rank of people in society measured by a kombination of variables |
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Definition
Social Klass:
Overall rank of people in society measured by a kombination of variables |
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Term
_____ Groups:
♦ Groups we belong to
♦ Direkt influence on konsumer behavior |
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Definition
Membership Groups:
♦ Groups we belong to
♦ Direkt influence on konsumer behavior |
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Term
| _____ Groups have a direkt influence on konsumer behavior |
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Definition
| Membership Groups have a direkt influence on konsumer behavior |
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Term
_____ Groups:
* Group konsumer wants to please or imitate
* Direkt and indirekt influence on konsumer behavior
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Definition
Reference Groups:
* Group konsumer wants to please or imitate
* Direkt and indirekt influence on konsumer behavior
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Term
_____ Karakteristiks:
*Age
*Okkupation
*Ekonomik situation
*Lifestyle
*Personality |
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Definition
Personal Karakteristiks:
*Age
*Okkupation
*Ekonomik situation
*Lifestyle
*Personality |
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Term
_____:
*Pattern of how people choose to spend time, money and energy that reflects values, tastes and preferences
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Definition
Lifestyle:
*Pattern of how people choose to spend time, money and energy that reflects values, tastes and preferences
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Term
_____:
Set of unique psychological characteristics that consistently
influence the way a person responds to situations in the
environment
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Definition
Personality:
Set of unique psychological characteristics that consistently
influence the way a person responds to situations in the
environment
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Term
_____:
*Specifik mix of human traits attributed to a partikular brand
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Definition
Brand Personality:
*Specifik mix of human traits attributed to a partikular brand
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Term
_____:
*Need that is sufficiently pressing to direkt us to seek satisfaktion |
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Definition
Motivation:
*Need that is sufficiently pressing to direkt us to seek satisfaktion |
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Term
_____:
*Deskribes our evaluations, feelings and tendencies |
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Definition
Beliefs & Attitudes:
*Deskribes our evaluations, feelings and tendencies |
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Term
_____:
*Mental process through which an individual passes from first learning about an innovation to adoption
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Definition
Adoption Process:
*Mental process through which an individual passes from first learning about an innovation to adoption
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Term
5 Stages of Adoption Process:
1.
2.
3.
4.
5. |
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Definition
5 Stages of Adoption Process:
1. Awareness
2. Interest
3. Evaluation
4. Trial
5. Adoption |
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Term
_____ stage of Adoption Process:
*Kustomer laks information about new produkt |
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Definition
Awareness stage of Adoption Process:
*Kustomer laks information about new produkt |
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Term
_____ stage of Adoption Process:
*When a kustomer seeks information about new produkt |
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Definition
Interest stage of Adoption Process:
*When a kustomer seeks information about new produkt |
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Term
_____ stage of Adoption Process:
*When a kustomer konsiders if trying the new produkt makes sense |
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Definition
Evaluation stage of Adoption Process:
*When a kustomer konsiders if trying the new produkt makes sense |
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Term
_____ stage of Adoption Process:
*Kustomer tries produkt on a small-skale to find out if it's worth it |
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Definition
Trial stage of Adoption Process:
*Kustomer tries produkt on a small-skale to find out if it's worth it |
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Term
_____ stage of Adoption Process:
*When kustomer makes full and regular use of new produkt |
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Definition
Adoption stage of Adoption Process:
*When kustomer makes full and regular use of new produkt |
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Term
_____:(Adopter)
*Eager to try new produkts
*Above average in inkome |
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Definition
Innovators:(Adopter)
*Eager to try new produkts
*Above average in inkome |
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Term
_____: (Adopter)
*More socially involved
*Konsidered opinion leaders |
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Definition
Early Adopters: (Adopter)
*More socially involved
*Konsidered opinion leaders |
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Term
_____: (Adopter)
*Weighs the merits before deciding to adopt
*Rely on the opintions of early adopters
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Definition
Early Majority: (Adopter)
*Weighs the merits before deciding to adopt
*Rely on the opintions of early adopters
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Term
_____: (Adopter)
*Adopt when most of their friends have |
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Definition
Late Majority: (Adopter)
*Adopt when most of their friends have |
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Term
_____: (Adopter)
*Generally adopt only when they feel they have no choice |
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Definition
Laggards: (Adopter)
*Generally adopt only when they feel they have no choice |
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