Term
|
Definition
| marketing domestically produced goods and services in foreign countries. 221 |
|
|
Term
|
Definition
| purchasing foreign goods, services, and raw materials. 221 |
|
|
Term
|
Definition
| Nation;s basic system of transportation networks, communications systems, and energy facilities. 225 |
|
|
Term
| Buyer Behavior (six areas of advising a company to enter a foreign market) |
|
Definition
|
|
Term
|
Definition
| is the price of one nation's currency in terms of another country's currency. 228 |
|
|
Term
| Political Risk Assesment (PRA) |
|
Definition
| units or turned to outside consulting services to evaluate the political risks of the marketplaces in which they operate. 231 |
|
|
Term
| Friendship, Commerce and Navigation (FCN) treaties |
|
Definition
|
|
Term
| ISO (Internationsl Organization for Standardization) certification |
|
Definition
| internationally recognized standards that ensure a company's goods, services, and operations meet established quality levels. 231 |
|
|
Term
|
Definition
| tax levied against imported goods. 233 |
|
|
Term
|
Definition
| are designed to raise funds for the importing government. 233 |
|
|
Term
|
Definition
| which are usually higher than revenu tariifs,a re designed to raise the retail price of an imported product to match or exceed that of a similiar domestic product. 233 |
|
|
Term
|
Definition
| trade restrictiona that limit the number of units of certain goods that can enter a country for resale. 234 |
|
|
Term
|
Definition
| a complete ban on the import of a product. 234 |
|
|
Term
|
Definition
| means that firms that gain foreign exchange by exporting must sell foreign currencies to the central bank or otherv foreign agency and importers must buy foreign currencies from the same organization 234 |
|
|
Term
|
Definition
| the practice of selling a product in a foreign market at a price lower than what it commands int he producer's domestic market. 234 |
|
|
Term
|
Definition
| Region in which participating nations agree to the free trade of goods among themsleves, abolishing tariffs and trade restrictions. 235 |
|
|
Term
| General Agreement on Tariffs and Trade (GATT) |
|
Definition
| international trade accord that has helped reduce world tariffs. 236 |
|
|
Term
| World Trade Organization (WTO) |
|
Definition
| Organization that replaces GATT, overseeing GATT agreements, making binding decisions in mediating disputes, and reducing trade barriers. 236 |
|
|
Term
| North American Free Trade Agreement (NAFTA) |
|
Definition
| Accord removing trade barriers among Canada, Mexico and U.S. 237 |
|
|
Term
| Free Trade Area of the Americas (FTAA) |
|
Definition
|
|
Term
|
Definition
|
|
Term
| Why Marketers decide to go Global |
|
Definition
|
|
Term
| Sources for Analyzing Foreeign Markets |
|
Definition
|
|
Term
| Levels of Involvement in International Marketing |
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
| Multinational Corporation |
|
Definition
|
|
Term
| Global Marketing Strategy |
|
Definition
|
|
Term
| Multidomestic Marketing Strategy |
|
Definition
|
|
Term
|
Definition
|
|
