Term
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Definition
| targeting customers by collecting and analyzing business informations, conducting customer transactions, and maintianing online relationships with customers by means of computernetworks. 117 |
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Term
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Definition
| strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools. 117 |
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Term
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Definition
| Electronic technologies used in e-commerce, including fax machines, PDAs, etc. 118 |
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Term
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Definition
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Term
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Definition
| Buyer-seller communications in whcih the customer controls the amount and type of information received from a marketer through such channels as Internet and virtual kiosk. 119 |
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Term
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Definition
| internal corporate network that allows employees within an organization to communicate with each other and gain access to corporate info. 120 |
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Term
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Definition
| secure network accesible through a Web site by external customers or organizations for e-commerce. 120 |
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Term
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Definition
| 1) Communication, 2) Information, 3)Entertainment, 4) E-Commerce. (figure 4.2) 121 |
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Term
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Definition
| e-mail service that allows for the immediate exchange of short messages between nline users. 122 |
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Term
| Internet Service Providers (ISP) |
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Definition
| organizations that provide access to the Internet via a telephone, satellite, or cable. 124 |
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Term
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Definition
| search program that checks hundreds of sites, gathers and assembles info amd brings it back to the sender. 131 |
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Definition
| electronic approval of a document that has the same status as a written signature. 135 |
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Term
| Online Marketing Channels |
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Definition
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Term
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Definition
| web sites that seek to build customer goodwill and supplement other sales channels rather than to sell goods and services. 139 |
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Term
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Definition
| web sites whose primary objective is to increase purchases by online visitors. 139 |
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Term
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Definition
| online store where customers can view and order merchandise much like a window shopping at traditional retail establishments. 139 |
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Term
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Definition
| groups of virtual stores planned, coordinated, and operated as a unit for online shoppers. 139 |
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Term
| Electronic Bulletin Board |
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Definition
| specialized online service that provides info on a specific topic or area of interest. 141 |
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Term
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Definition
| small freestanding computer, often locateed in a store, that provides consumers with Internet connections to a firm and its goods and services. 141 |
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Term
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Definition
| multipurpose card embedded with computer chips that store personal and financial info, such as credit card data, health records, and driver's license numbers. 142 |
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Term
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Definition
| web page that serves as a publicly accessible personal journal for individuals and, in more and more instances, for marketers. 142 |
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Term
| Steps to Building an Effective Web Site |
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Definition
1) establish a mission for the company
2) identify the purpose of the site
3) satisfy customer needs and wants through a clear site design. 143 |
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Term
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Definition
| the percantage of people presented with a Web banner ad who click it. 144 |
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Term
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Definition
| the percantage of visitors to a Web site who make a purchase. 144 |
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