symbols used to make sense of life to articulate values

Hegemony

Cultivation effect

idea that view media leads individuals to perceive reality as it is portrayed in social media

Agenda setting

media covers what they want - tell us what to think not how to think

any editor who acts as a filter

Uses of media

Surveillance getting news/ info to learn what's going on in your environment

Decision making gathering info to make decisions

Social and cultural interactiongather ing information that defines maintains membership in a group

Diversion using for fun and entertainment

Self-understanding gaining insight into your own personal behavior and attitude

People who understand media can decide for themselves

People with low media literacy are in conflict with exaggerated opinions

to be able to process media. Comprehend the media giving to you knowing scene takes place in LA is hown hollywood sign

covers the feelings created by media emotional connection like scared at a scary movie

aesthetic dimension

the ability to judge and compare media

moral dimension

examining the values of media ie cheaters lose good guys win

Convergence

Movement that forces reinvention of business models i.e. no more newspaper

The integration of mass media. Happens when news organizations share different formats of info for news

Etiquette

Integrity

Steadfast adherence to a strict moral or ethical code

Morals

Conforming to established standards of good behavior

Ethics

standards that govern conduct

Ethics

standards that govern conduct

Trade Book

Fiction and nonfiction accounts for largest share of books sold

Educatinal

 book

Includes textbooks for any level of education

Reference

Encyclopedias dictionaries atlases almanacs

Professional

Occupational related not intended for general audiences

Specialty books

Religious yearbooks comics

Acquisitions editor

Person who decides which book to publish

Review or proposal committee

If acquisition editor does not have power to approve they argue case before this panel

written by someone else

Ten steps of book publishing process

1. Author submits proposal to publisher

2. Publisher buys book. Author gets paid first half

3. Author writes book

4. Book is delivered from publisher

5. Author revises manuscript. Book is accepted. Author paid the second half

6. Book enters production. Cover is designed

7. Author reads and corrects proofs

8. Book printed and distributed

9. Available for purchase

10. Author gets royalty checks from purchases

a way for stronger newspapers to share resources, share everything except editorials

where the story originated

Adolph ochs and NYtimes

Ochs bought and made it a just the facts newspaper. Objective no writers biased appeal to intellectuals

reporters promote a viewpoint

applying social science to know the public

fiction storytelling to non fictional material

small papers promote positive image of community - serve as PR function

covers issues, peoples and events

aimed at a certain ethnic group

Serve other than predominantly white

African american, spanish, chinese alternative lifestyle (gay)

1827 - 1829 first black newspaper

More than 125  including the chicago defender, the amsterdam news, pittsburgh courier and the atlanta world

inventor of television, caused magazines to aim for specific groups that where national

a promise that a magazine has certain content

magazines that were made to be general and be broad-

Died out for niche magazines