The study of behavior

and mental processes.

1. Describe (what is happening)

2. Understand (Why is it happening)

3. Predict (when will it h appen)

4. Control (can it be changed)

1. to measure and describe behaviors.

2. To gather emperical evidence.

3. To gather Data (observed facts)

4. Scientific Observation: an emperical investigation that is structured so that it answers questions abou the world

12 Areas of Psychology research:

1. Developmental: study of human growth and development.

2. Learning:  how and why it occurs in humans and animals.

3. Personality: Traits, motivations, and individual differences.

4. Sensation and Perception: how we come to know the world around us through the five senses.

5.  Social: Human and social behavior.

6. Cultural: How culture affects behavior.

7. Biopsychology: How behavior is related to biological processes. especally in the nervous system.

8. Gender: the differences in male and female and how they develop.

9.Comparative: behavior of different species.

10. Cognitive: study of the way people think.

11. Social Psychology: studies Social behavior.

12. Forensic: applies principles in law procedures.