Term
|
Definition
| the actions a person takes in purchasing and using products and services |
|
|
Term
| purchase decision process |
|
Definition
| problem recognition, information search, alternative evaluation, purchase decision, postpurchase behavior |
|
|
Term
|
Definition
| the personal, social, and economic significance of the purchase to the consumer |
|
|
Term
|
Definition
| typically the case for low priced, frequently purchased products |
|
|
Term
|
Definition
| used when consumer has little time or effort to spend |
|
|
Term
|
Definition
| all five stages of the consumer purchase decision process are used. exists in high-involvement purchase situations |
|
|
Term
|
Definition
| purchase task, social surroundings, physical surroundings, temporal effects, antecedent states |
|
|
Term
|
Definition
| the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world |
|
|
Term
|
Definition
| seeing and hearing messages without being aware of them |
|
|
Term
|
Definition
| those behaviors that result from repeated experience and reasoning |
|
|
Term
|
Definition
| favorable attitude toward and consistent purchase of a single brand over time |
|
|
Term
|
Definition
| affect attitudes by influencing the importance assigned to specific product attributes |
|
|
Term
|
Definition
| a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way |
|
|
Term
|
Definition
| a consumer's subjective perception of how a product or brand performs on different attributes |
|
|
Term
|
Definition
| a mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them |
|
|
Term
|
Definition
| analysis of consumer lifestyles |
|
|
Term
|
Definition
| people to whom an individual looks as a basis for self-appraisal or as a source of personal standards |
|
|
Term
|
Definition
| the marketing of goods and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others |
|
|
Term
|
Definition
| those manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale |
|
|
Term
|
Definition
| firms in the industrial market that reprocess a product or service they buy before selling it to the next buyer |
|
|
Term
|
Definition
| buy physical products and resell them again without reprocessing |
|
|
Term
|
Definition
| buy physical products and resell them again without reprocessing |
|
|
Term
|
Definition
| the federal, state, and local agencies that buy goods and services for the constituents they serve |
|
|
Term
|
Definition
| means that the demand for industrial products and services is driven by, or derived from, demand for consumer products and services |
|
|
Term
| organizational buying criteria |
|
Definition
| price, ability to meet the quality specifications required for the item, ability to meet delivery schedules, technical capability, warranties, production facilities and capacity |
|
|
Term
|
Definition
| an industrial buying practice in which two organizations agree to purchase each other's products and services |
|
|
Term
|
Definition
| exists when a buyer and its supplier adopt mutually beneficial objectives, policies, and procedures for the purpose of lowering the cost or increasing the value of products and services delivered to the ultimate customer |
|
|
Term
|
Definition
| users, influencers, buyers, deciders, gatekeepers |
|
|
Term
|
Definition
| the organization is a first-time buyer of the product or service |
|
|
Term
|
Definition
| the buyer or purchasing manager reorders an existing product or service from the list of acceptable suppliers, probably without checking with users or influencers |
|
|
Term
|
Definition
| users, influencers, or deciders want to change the product specifications, price, delivery schedule or supplier |
|
|
Term
|
Definition
| the practice of using barter rather than money for making global sales |
|
|
Term
|
Definition
| the phenomenon in which one country's imports affect the exports of other countries and vice versa, thus stimulating economic activity in all the nations involved. |
|
|
Term
|
Definition
| the monetary value of all goods and services produced in a country during one year |
|
|
Term
|
Definition
| the difference between the monetary value of a nation's exports and imports |
|
|
Term
| porters factors of national competitive advantage |
|
Definition
| factor conditions, demand conditions, related and supporting industries, company strategy, structure, and rivalry |
|
|
Term
|
Definition
| the practice of shielding one or more industries within a country's economy from foreign competition through tariffs or quotas |
|
|
Term
|
Definition
| a government tax on goods or services entering a country |
|
|
Term
|
Definition
| a restriction placed on the amount of a product allowed to enter or leave a country |
|
|
Term
|
Definition
| a permanent institution that sets rules governing trade between its members |
|
|
Term
|
Definition
| consists of 27 member countries that have eliminated most barriers to the free flow of goods, services, capital, and labor across their borders |
|
|
Term
|
Definition
| lifted many trade barriers between Canada, mexico, and the US and created a marketplace with more than 450 million consumers |
|
|
Term
|
Definition
| involves the study of similarities and differences among consumers in two or more nations or societies |
|
|
Term
|
Definition
| the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions |
|
|
Term
|
Definition
| define the problem, develop the research plan, collect relevant information, develop findings, take marketing actions |
|
|
Term
|
Definition
| facts and figures that have already been recorded before the project at hand |
|
|
Term
|
Definition
| facts and figures that are newly collected for the project |
|
|
