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MKTG Chapter 6
Consumer Decision Making
4
Marketing
Undergraduate 3
02/14/2012

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Cards

Term
Define Consumer behavior.
Definition
Processes a consumer uses to make purchase decisions.
Term
What is the five-step consumer decision making process?
Definition

Need Recognition

Information Search

Evaluation of alternatives

Purchase

Postpurchase behavior

Term
What is an evoked set or consideration set?
Definition
Consumer preferred alternatives.
Term
What is Cognitive Dissonance?
Definition
Buyer's remorse
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