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Definition
| moral principles and values that govern the actions and decisions of an individual or group |
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Definition
| marketers use nudity, sexual suggestiveness, or other startling images to get consumers' attention |
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Term
| consumer socialization process |
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Definition
| acquiring skills needed to function in the marketplace |
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Definition
| a preoccupation with material things rather than intellectual or spiritual concerns |
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Term
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Definition
| stresses hard work and individual effort and initiative and views the accumulation of material possessions as evidence of success |
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Term
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Definition
| products or services of large advertisers are perceived as unique or better than competitors and brand loyalty which enables large national advertisers to gain control of the market, usually at the expense of smaller brands |
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Term
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Definition
| difficulty for other firms to enter the market |
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Term
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Definition
| a decline in costs with accumulated sales or production. In advertising, they occur in media purchases as the relative costs of advertising time and/or space may decline as the size of the media budget increases |
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