Term
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Definition
| the practice by the advertising industry of regulating and controlling advertising to avoid interference by outside agencies such as the government |
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Definition
| promotes fair advertising and selling practices across all industries |
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Term
| council of better business bureaus |
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Definition
| assists new industries in developing advertising codes and standards, and it provides info about advertising regulations and legal rulings to advertisers, agencies, and the media |
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| National Advertising Review Board |
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Definition
| part of the CBBB. is the advertising industry's primary self regulatory body |
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| national advertising review council |
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Definition
| mission is to sustain high standards of truth, accuracy, and social responsibility in national advertising |
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| Federal Trade Commission (FTC) |
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Definition
| has primary responsibility for protecting consumers and businesses from anticompetitive behavior and unfair and deceptive practices. They regulate advertising and promotion at the federal level |
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| Federal Trade Commission Act |
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Definition
| passed in 1914 and created the FTC giving it responsibility to monitor deceptive or misleading advertising and unfair business practices |
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Definition
| speech that promotes a commercial transaction |
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Definition
| four part test used for determining restrictions on commercial speech |
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Definition
| industrywide rules that define unfair practices before they occur |
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Definition
| determined by 1) causes substantial physical or economic injury to consumers 2) could not reasonably be avoided by consumers 3) must not be outweighed by countervailing benefits to consumers or competition |
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Definition
| advertising or other sales presentations which praise the item to be sold with subjective opinions, superlatives, or exaggerations, vaguely and generally, stating no specific facts |
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Definition
| misrepresentation, omission, or practice that is likely to mislead the consumer acting reasonably in the circumstances to the consumer's detriment |
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Term
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Definition
| FTC may require advertisers to include certain types of information in their ads so that consumers will be aware of all the consequences, conditions, and limitations associated with the use of a product or service |
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Term
| advertising substantiation |
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Definition
| required advertisers to have supporting documentation for their claims and to prove the claims are truthful |
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Term
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Definition
| an agreement to stop the practice or advertising in question |
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Term
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Definition
| requires advertiser to stop the specified advertising claim within 30 days and prohibits the advertiser from engaging in the objectionable practice until after the hearing is held |
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Definition
| required by deceptive advertiser to remedy previous deception/misinformation |
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| Children's Online Privacy Protection Ace (COPPA) |
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Definition
| places tight restrictions on collecting information from children via the internet and requires that webs sites directed at children and young teens have a privacy policy posted on their home page and areas of the site where information is collected |
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Term
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Definition
| sending of unsolicited multiple commercial electronic messages |
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