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Definition
| involves a variety of procedures whereby consumers are given some quantity of a product for no charge to induce trial |
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Definition
| an in/on-pack coupon that is redeemable for the next purchase of the same brand |
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Definition
| redeemable on the purchase of a different product, usually one made by the same company but occasionally through a tie-in with another manufacturer |
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Term
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Definition
| attached to the outside of the package so the consumer can rip it off and redeem it immediately at the time of purchase |
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Definition
| includes all co-op couponing programs distributed in a retail store environment |
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Definition
| an offer of an item of merchandise or service either free or at a low price that is an extra incentive for purchasers |
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Term
| self-liquidating premiums |
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Definition
| require consumer to pay some or all of the cost of the premium plus handling and mailing costs |
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Definition
| promotion where consumers compete for prizes or money on the basis of skills or ability |
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Definition
| promotion where winners are determined purely by chance |
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Definition
| offers by the manufacturer to return a portion of the product purchase price, usually after the consumer supplies some proof of purchase |
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Definition
| offer the consumer an extra amount of a product at the regular price by providing larger containers or extra units |
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Definition
| a discount or deal offered to retailers or wholesalers to encourage them to stock, promote, or display the manufacturer's products |
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Definition
| demanded by retailers if a new product does not hit a minimum sales level within a certain time |
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Definition
| where retailers/wholesalers stock up on a product at a lower deal or off-invoice price and resell it to consumers after the marketer's promotional period ends |
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Term
| Everyday Low Pricing (EDLP) |
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Definition
| lowers the list price of over 60% of its product line by 10 to 25 percent while cutting promotional allowances to the trade |
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Definition
| configurations of products that occupy a shelf section in a store |
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Definition
| forum where manufacturers can display their products to current as well as prospective buyers |
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Term
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Definition
| cost of advertising is shared by more than one party |
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Term
| horizontal cooperative advertising |
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Definition
| sponsored in common by group of retailers or other organizations providing products or services to mkt. EX: auto dealers lcated near one another in an auto park allocate some of their ad budgets to a cooperative advertising fund |
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Term
| Ingredient-sponsored cooperative advertising |
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Definition
| supported by raw materials manufacturers; its objective is to help establish end products that include the company's materials and/or ingredients. EX: Du Pont promoting materials like Teflon |
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Term
| Vertical Cooperative Advertising |
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Definition
| manufacturer pays for portion of the advertising a retailer runs to promote the manufacturer's product and its availability in the retailer's place of business. Manufacturers generally pay 50% |
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