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| direct selling of goods and services via the internet |
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| ad on a webpage that may be hot linked to company's site |
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| company pays to sponsor a section of a site |
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| sponsor not only provides dollars in return for name association but participates in providing the content itself |
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| larger than banner ads but smaller than a full screen |
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| ads that appear underneath the web page and become visible inly when the user leaves the site |
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| ads that appear on your screen while you are waiting for a site's content to download |
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| push technologies, or webcasting |
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| allow companies to "push" a message to consumers rather than waiting for them to find it |
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| users can personalize their sites to request the kinds of specific information they are most interested in viewing |
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| paid search (search engine advertising) |
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| advertisers pay only when a consumer clicks on their ad or link from a search engine page |
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| based on advertisers' targeting consumers according to their web site surfing behaviors |
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| advertisers who target ads based on the content of the web page |
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| a broad range of interactive digital media that exhibit dynamic motion, taking advantage of enhanced sensory features such as video, audio and animation |
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| medium that uses the internet to distribute radiolike files for downloading into iPods and other MP3 players |
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| Really Simple Syndication (RSS) |
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| a specification that uses XML to organize and format web-based content in a standard way |
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| a web based publication consisting primarily of periodic articles, normally presented in reverse chronological order |
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| allows viewer of a television program to interact with the program and the ads |
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| communications network that allows access, as well as transmissions to and from the internet to travel over the air waves, rather than fixed land lines |
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